Artificial intelligence is everywhere—from writing emails to generating business ideas in seconds. With that kind of speed, it’s tempting to let AI take over creative work like brainstorming, ideation, and innovation. But research and classroom experiments suggest something surprising: when it comes to true creativity, humans still have the edge . The Creativity Test That Challenged Assumptions In a classroom experiment at Kellogg School of Management, students were asked to take a simple creativity test. Their task was to list ten words that were as different from one another as possible. Afterward, they asked an AI chatbot to complete the same task. Most students expected the AI to outperform them. After all, machines have access to massive vocabularies and process information far faster than humans. But that didn’t happen. On average, human scores matched the AI’s—and in several cases, students produced far more original results than the chatbot. The reason? While humans draw f...
John writes on trends, worldviews, lifestyles, and human behavior, exploring how people think, choose, and live. His work spans innovation, values, politics, religion, and philosophy, with a strong focus on culture, everyday life, and social change— examining alterations in the pattern of society. In addition to writing, John directs online programs at Ransford Global Professional Development: www.ransford.yolasite.com