See globalization.

Globalisation is an interdependence of nations and social lives. The official World Cup match-ball, represents an impressive example of the glocal dynamics constituting globalization. 

Supplied by Adidas, a gigantic TNC headquartered in Germany, the football was given the name‘Jabulani ’ which means ‘ celebrate ’ in the Zulu language. 

In spite of their apparent local identity, however, all Jabulani balls were manufactured inChina using a latex bladder made in India and a thermoplastic rubber produced in Taiwan. 

These plastics, in turn, were generated from petroleum imported from the Middle East and Norway, and carried on mostly South Korean built-ships.

.

Moresore, globalization involves both

the creation of new social networks and the multiplication of existing connections that cut across traditional political, economic, cultural, and geographical boundaries. 

The second quality of globalization is reflected in the expansion and the stretching of social relations, activities, andconnections. 

Today’s financial markets reach around the globe, and electronic trading occurs

around the clock. Gigantic and virtually identical shopping malls have emerged on all continents, catering to those consumers who can afford commodities from all regions of the world—including products whose various components

were manufactured in different countries. 

This process of social stretching applies to FIFA as well as to other non-governmental organizations, commercial enterprises, social clubs, and countless regional

and global

institutions and associations:

the UN, the EU, the Association

of SouthEastAsian Nations, the

organization of African Unity,

Doctors Without Borders,the

World Social Forum, and Goo-

gle, to name but a few.

Third, globalization involves

the intensification and accele-

ration of socialexchanges and

activities. As the Spanish socio-

logist Manuel Castells haspoi-

nted out, the creation of a global

network society fuelled by

‘ communication power ’ requ

-

ired a technological

revolution—one that hasbeen

powered chiefly by the rapid

development of new infor-

mation andcommunication tec-

hnologies. Proceeding at brea-

kneck speed, these

innovations are reshaping the

social landscape of human life.

The WorldWide Web relays

distant information in real time,

and satellites providecons-

umers with instant pictures of

remote events. Sophisticated

socialnetworking by means of

Facebook or Twitter has bec-

ome a routine activityfor more

than a billion people around the

globe.

The intensification of worl-

dwide social relations means

that localhappenings are sha-

ped by events occurring far

away, and vice versa. Tomake

the point again, the seemingly

opposing processes of global-

izationand localization actually

imply each other. Rather than

sitting at the baseand the top of

conventional geographical hier-

archies, the local and global

intermingle, sometimes messily,

with the national and regional,

inoverlapping horizontal

scales.

Fourth, as we emphasized in

our definition of the global

imaginary,globalization proc-

esses do not occur merely on an

objective, material levelbut

they also involve the subjective

plane of human consciousness.

Withouterasing local and nati-

onal attachments, the compr-

ession of the world into asingle

place has increasingly made

global the frame of reference

for humanthought and action.

Hence, globalization involves

both the macro-structuresof a ‘

global community’ and the

micro-structures of ‘global per-

sonhood ’ . Itextends deep into

the core of the self and its disp-

ositions, facilitating the creation of multiple individual

and collective identities nurt-

ured by theintensifying rela-

tions between the personal and

the global.