Seth Godin is a great teacher

Here is one idea I grab from Seth:

What propels a product's purchase in present times? Is it the price peg? Or perhaps the purchaser's pressing needs? Do product perks and pluses play the pivotal part in customers' purchasing predilections? Seth Godin posits it is none of the aforementioned. Consumers acquire goods when ensnared by a marketer's narrative. A prosperous marketer must concoct tales that consumers crave to believe. These tales must mesh with a consumer's mindset and incite them to share with others. When a marketer's tale is genuine and gripping, the product will fly off the shelves.

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Sweet Spot

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