Infantilizing Context

Infantilizing context is a situation or environment where an individual, typically an adult, is treated as if they were a child, often in a way that undermines their autonomy, independence, or maturity.

This can include speaking to them in a condescending manner, making decisions for them without their input, or not taking their opinions and feelings seriously.

Facebook reels and TikTok short-bit videos have created infantilizing contexts where adults expectations were ignore but Teen-enthusiastic comics flourish and lionized.

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Sweet Spot

How do you create a digital strategy that involves customers in an energized social community? How do you create an engaged, active “go-to” website? Prophet's David Aaaker says, You must change the orientation of marketing from selling the offering, the brand, and firm to becoming an active partner with a shared interest program around a customer’s “sweet spot.” A sweet spot reflects customers’ “thinking and doing” time, beliefs and values, activities and passions, possessions or places they treasure. Ideally, it would be a part of, if not central to, their self-identity and lifestyle and reflect a higher-order value proposition, much beyond the benefits provided by the offering. To illustrate, Pampers went beyond diapers by creating the Pampers Village community that provides a “go to” place for all issues relating to babies and child care. Its five sections – pregnancy, newborn, baby, toddler, and preschooler – all have a menu of topics. Its online ...

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Is Liberalism under attack?

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