John Iduh Blog

Intuition is the ability to understand or know something immediately, without the need for conscious reasoning. It involves accessing knowledge or making decisions based on feelings, experiences, or gut instincts rather than logical analysis.  Intuition can be seen as a form of quick, subconscious information processing that helps individuals make decisions or solve problems rapidly. Intuition helps solve problems by allowing us to quickly draw on our experiences and subconscious knowledge to make decisions without the need for extensive analytical reasoning.  It can guide us to solutions based on patterns we've recognized from past experiences, enabling faster decision-making and creative problem-solving when time or information is limited.  Intuition can be particularly useful in complex or ambiguous situations where logical analysis might not provide clear answers.

We were listening to the radio Watching the TV Browsing the internet  Searching the google Facebooking Twitting Youtubing Instagraming Whatsapping. We are now asking: The AI

DIPLOMA COURSE IN AFRICAN STUDIES AT THE RANSFORD GLOBAL INSTITUTE  African Studies is a multidisciplinary field dedicated to the exploration and understanding of the diverse cultures, histories, societies, and politics of the African continent. This academic discipline emerged in response to a growing recognition of the complexity and richness of African civilizations, which have often been misrepresented or neglected in traditional Western scholarship. The study of Africa, through its myriad dimensions, challenges the historical stereotypes and colonial narratives that have long dominated global perceptions of the continent. START A DIPLOMA COURSE IN AFRICAN STUDIES AT THE RANSFORD GLOBAL INSTITUTE  The origins of African Studies can be traced back to the early 20th century, during a time when African countries were largely under colonial rule. The field gained momentum in the post-World War II era, especially during the decolonization period of the 1950s and 1960s. This was...

Link human animals organize in teams as well. Let's consider the. One after the other: 1. A pack of wolves 2. A pride of lions 3. A murder of crows 4. A parliament of owls 5. A pod of dolphins 6. A school of fish 7. A colony of ants 8. A troop of monkeys 9. A gaggle of geese 10. A swarm of bees 11. A herd of elephants 12. A crash of rhinos 13. A bloat of hippos 14. A raft of otters 15. A cast of falcons 16. A cauldron of bats 17. A leap of leopards 18. A prickle of porcupines 19. A romp of otters 20. A mob of kangaroos 21. A skulk of foxes 22. A shoal of fish 23. A clutter of cats 24. A bale of turtles 25. A clowder of cats 26. A drift of pigs 27. A nest of vipers 28. A cete of badgers 29. A conspiracy of lemurs 30. A quiver of cobras 31. A lounge of lizards 32. A parliament of rooks 33. A drove of cattle 34. A charm of finches 35. A horde of hamsters 36. A business of ferrets 37. A family of beavers 38. A rookery of penguins 39. A team of horses 40. A caravan of camels 41. A misch...

But if the work earns you a: Reputation  Goodwill  Lasting relationship  Future opportunities Skills that may earn you another job Fine!  Stay put for this time!

Tension refers to a state of mental or emotional strain resulting from challenging or demanding circumstances. In various contexts, it can manifest as a sense of urgency, conflict, or anticipation that compels individuals or teams to take action or make decisions. In business and programming, tension can be strategically introduced to enhance focus, drive performance, and foster creativity by creating a sense of pressure or competition. Applying the concept of tension to computer programming can help in various aspects such as problem-solving, debugging, and project management.  Here are some strategies for leveraging tension in computer programming: 1. Deadlines and Sprints: Setting tight deadlines or sprint cycles in agile methodologies can create a sense of urgency. This tension can help maintain focus, increase productivity, and ensure timely completion of tasks. 2. Code Reviews and Pair Programming : Introducing regular code reviews or pair programming sessions can create a h...

The primacy effect is a cognitive bias that suggests people are more likely to remember the first pieces of information they receive compared to information presented later. This phenomenon occurs because the initial information has a more significant impact on memory encoding and recall. Application in Presentations and Communication:  In presentations, starting with a strong, compelling introduction is crucial. The first few minutes should clearly state the purpose, grab the audience’s attention, and outline the key points. This ensures that the main messages are remembered. Key Messages:  Placing the most important information at the beginning of a speech or document helps ensure that the audience retains these critical points. This is especially useful in business communications where first impressions matter. Order of Content:  When structuring content, prioritize important and complex information early on. This is particularly effective in training sessions or educa...

Tension is a state of mental or emotional strain resulting from challenging or demanding circumstances. In various contexts, it can manifest as a sense of urgency, conflict, or anticipation that compels individuals or teams to take action or make decisions.  In business and programming, tension can be strategically introduced to enhance focus, drive performance, and foster creativity by creating a sense of pressure or competition. Applying the concept of tension to marketing involves creating a sense of urgency, anticipation, or conflict that compels customers to take action.  Here are several strategies to leverage tension in marketing: 1. Scarcity : Creating a sense of scarcity by limiting the availability of a product or service can generate tension and urgency, prompting customers to act quickly. Examples include limited-time offers, flash sales, and exclusive product releases. 2. Countdowns : Using countdown timers on websites or in marketing emails can create a sense of ...

A brand archetype is a universally recognized character or personality type that brands use to create a consistent and relatable identity, resonating emotionally with their audience. The brand archetype as a Sage embodies the pursuit of knowledge, truth, and wisdom. The Sage archetype is dedicated to helping others understand the world through insights, expertise, and intellectual curiosity.  The Sage archetype, called ‘senex’ (old man in Latin) by Jung, is a seeker of knowledge and wisdom and believes that truth will set you free. They do not look to change the world themselves but prefer to empower others to do so by seeking out valuable information and sharing it. They are often life-long learners and thought leaders and make excellent mentors. Desire : Find the Truth Goal : Understanding Strategy : Seek information and knowledge Brand Message: “The truth will set you free” Traits : Wisdom, Intelligence, Expertise, Information, Influence Fears : Lies, Misinformation, Ignorance, ...

A brand archetype is a universally recognized character or personality type that brands use to create a consistent and relatable identity, resonating emotionally with their audience. A brand archetype as a Creator embodies the qualities of creativity, innovation, and imagination.  The Creator archetype is focused on bringing new ideas to life, making things better, and inspiring others through artistic and imaginative expression. The creator has a vision and a desire to create an enduring product or experience which realises their vision.  They are innovators and non-conformists and are often the first to realise a concept and push the boundaries of creativity and design. They empower others to think creatively and express themselves through the products they produce and the experiences they create. Here are key characteristics and strategies for leveraging the Creator archetype for your brand: Desire : Create the perfect product/service Goal : Innovation Strategy : Use creati...

Leveraging other people's resources (OPR) to build wealth is a common strategy in entrepreneurship and investing.  Here I outline some ways to do it effectively: 1. Use Other People's Money (OPM ):    - Investors : Seek funding from venture capitalists, angel investors, or crowdfunding platforms.    - Loans : Secure loans from banks or other financial institutions to finance your business or investments.    - Grants : Apply for business grants from government programs or private organizations. 2. Leverage Other People's Time (OPT) :    - Hiring : Employ skilled professionals to handle various aspects of your business.    - Outsourcing : Contract out specific tasks or projects to freelancers or third-party companies.    - Partnerships : Form strategic alliances with other businesses or individuals to share workloads and expertise. 3. Utilize Other People's Expertise (OPE) :    - Mentorship : Seek guidance and advi...

Leveraging refers to the use of various resources, such as money, time, expertise, or assets, to increase the potential return on an investment or business venture. Essentially, it involves using borrowed or external resources to amplify the impact and outcome of your efforts.  There are common contexts in which leveraging is used: 1. Financial Leverage:    - Borrowing : Using debt to finance investments or business operations. This allows you to invest more than you could with your own capital alone, potentially increasing returns.    - Investments : Using margin or other forms of borrowing to purchase more assets than you could with your own money. 2. Operational Leverage :    - Fixed Costs : Utilizing fixed costs in a business so that an increase in sales leads to a proportionally larger increase in profits, as fixed costs remain constant. 3. Human Resource Leverage :    - Delegation : Assigning tasks to employees or contractors to free up...

In Numbers 23:8, Balaam says: "How can I curse those whom God has not cursed? How can I denounce those whom the Lord has not denounced?"  Balaam couldn't curse Israel, yet Iran did!

Make something for  who = to make individuals better Where = places to go or a go-to-place  What = Things that matter Which =  options for people to choose How = to show some methods  Whose = to be possessed 

Cities, states, regions, and whole nations compete to attract tourists, residents, factories, and company headquarters. Place marketers include economic development specialists, real estate agents, commercial banks, local business associations, and advertising and public relations agencies.  The Las Vegas Convention & Visitors Authority has met with much success with its provocative ad campaign “What Happens Here, Stays Here,” portraying Las Vegas as “an adult playground.”

Properties are ephemeral crowns of ownership, be they the solid ground of real estate or the fluid gold of financial assets like stocks and bonds. These jewels of wealth are traded in a mercantile dance, each exchange a ritual that demands the art of marketing.  Real estate agents, those steely-eyed brokers of dreams, champion the causes of property owners or sellers, navigating the labyrinth of residential and commercial realms.  Meanwhile, investment companies and banks, the knights of the financial realm, market their securities to both the titans of institutions and the everyman investor, casting a wide net in the ocean of potential profits.

In the grand, glittering gladiatorial arena of global attraction, cities, states, regions, and entire nations don their armor and clash to captivate tourists, seduce residents, ensnare factories, and woo the wandering behemoths of corporate headquarters.  Here, the valiant place marketers—those economic enchantment conjurers, real estate wizards, fiscal fortresses, business bard associations, and ad and PR alchemists—joust for supremacy.  The Las Vegas Convention & Visitors Authority, wielding its sorcerous slogan, " What Happens Here, Stays Here ," has transformed the city into a Dionysian utopia, an “adult playground” where secrets are buried deeper than the lost city of Atlantis. In this carnival of competition, Vegas stands like a neon phoenix, blazing with a brilliance that beckons the world to its irresistible embrace.

Infantilizing context is a situation or environment where an individual, typically an adult, is treated as if they were a child, often in a way that undermines their autonomy, independence, or maturity.  This can include speaking to them in a condescending manner, making decisions for them without their input, or not taking their opinions and feelings seriously. Facebook reels and TikTok short-bit videos have created infantilizing contexts where adults expectations were ignore but Teen-enthusiastic comics flourish and lionized. 

We need your service. Yes, we need you as our president, our senator, our governor and our chairman. And yes, we need you to preside to lead. But if you cannot perform, quit today, even now!  Stop the work Give up the service Resign from duty Drop out  Withdraw Sign out immediately!

Consumers of culture have so many options to choose from—so, in Nigeria, what do they pick? If you're an investor ready to set up a business in Nigeria, here is a list of 100+ products and services Nigerians buy: 1. Agricultural products (seeds, fertilizers, etc.) 2. Air conditioners 3. Air fresheners 4. Alcoholic beverages 5. Antiques 6. Art and craft supplies 7. Automobile accessories (car mats, seat covers, etc.) 8. Baby products (diapers, baby food, etc.) 9. Bags (handbags, backpacks, etc.) 10. Baking ingredients (flour, sugar, etc.) 11. Bathroom accessories (towels, bath mats, etc.) 12. Batteries 13. Beauty products (makeup, skincare products, etc.) 14. Bedding (sheets, pillowcases, etc.) 15. Beverages (soft drinks, juices, etc.) 16. Bicycles and motorcycles 17. Board games and puzzles 18. Books and magazines 19. Building materials (roofs, doors, etc.) 20. Carpets and rugs 21. Cars and automobiles 22. Catering services 23. Cleaning products (detergents, disinfectants, etc.) 24...

TikTok's relevance and consumer engagement stems from several key factors with lessons we can draw: Algorithm  TikTok's algorithm is highly effective at showing users content that is likely to be engaging to them, based on their past interactions and preferences. This keeps users engaged and coming back for more. Short-form Content The platform's focus on short, bite-sized videos makes it easy for users to consume a lot of content quickly, which is appealing in today's fast-paced digital world. Creativity and Trends TikTok encourages users to be creative and often features trends that users can participate in, fostering a sense of community and participation. Music Integration  TikTok has a vast library of music that users can use in their videos, which has contributed to the platform's popularity, especially among younger audiences. Global Reach TikTok's global appeal means that users can connect with people from all over the world, offering a diverse range of ...

In ancient lore, a "market" was a bustling bazaar where wily merchants hawked their wares to eager buyers. Nowadays, economists wax poetic about markets, those mystical realms where buyers and sellers dance the tango of trade over goods and services. But hold your horses, for marketers have a different take! They see sellers as the puppeteers pulling the strings of industry, and markets? Oh, they're the colorful carnival of customer groups! Need markets, like a band of hungry wolves hunting for the perfect diet; product markets, akin to a shoe-shaped puzzle waiting to be solved; demographic markets, where the mystical "millennium" youth tribe gathers; geographic markets, like a vast, uncharted sea awaiting brave sailors; or voter markets, labor markets, and donor markets, each a unique universe in the galaxy of commerce! So, step right up, ladies and gentlemen, to the grand spectacle of markets, where every transaction is a tale, every product a protagonist, and...

Cosmetics, the enchanting elixirs of the beauty realm, wield a dual-edged wand over our skin. They can weave a spell of enchantment, bestowing a radiant glow and masking imperfections like a skilled magician. Yet, beneath the veneer of beauty, lies a potential bane. Excessive use of cosmetics can cloak the skin's natural charm, suffocating its ability to breathe and rejuvenate. They can be a double-edged sword, enhancing one's allure while potentially masking the true essence of beauty.

War, with its wrath and ruin, is widely seen as a wrongful metaphor. Yet, amidst its darkness, there are glimpses of light. War, in its grim glory, reveals the resilience of the human spirit, the courage of comrades, and the forging of unbreakable bonds. It is a crucible that tempers resolve, a harsh teacher that imparts invaluable lessons. War, though fraught with folly, can sometimes be a catalyst for change, a grim reaper of complacency, spurring innovation and progress. However, let us not mistake these glimmers for glory; war's true nature remains a blight on humanity.

Here is one idea I grab from Seth: What propels a product's purchase in present times? Is it the price peg? Or perhaps the purchaser's pressing needs? Do product perks and pluses play the pivotal part in customers' purchasing predilections? Seth Godin posits it is none of the aforementioned. Consumers acquire goods when ensnared by a marketer's narrative. A prosperous marketer must concoct tales that consumers crave to believe. These tales must mesh with a consumer's mindset and incite them to share with others. When a marketer's tale is genuine and gripping, the product will fly off the shelves.

Peter Drucker, the management maestro, muses magnificently: "Selling shall persist, one surmises, to some extent. Yet, marketing's mission is to render selling surplus. Marketing's mandate is to grasp and groove with the customer so profoundly that the product or service snugly suits them and sells spontaneously. Ideally, marketing yields a customer poised to purchase. Thereafter, all that remains is to unleash the product or service into the world." For example, Nintendo's Wii wizardry, Apple's iPad innovation, and Toyota's Prius prowess resulted in a deluge of demand. These companies crafted the perfect products, honed through meticulous marketing research into consumers, competitors, and the myriad external forces influencing costs and cravings.

In the realm of commerce, marketing manifests as the mastery of meeting mankind's myriad needs. It is the art of satisfying societal cravings lucratively. Behold Google, perceiving the populace's plight for precise and prompt information retrieval, concocting a search sorcery that sifts and serves. Witness IKEA, discerning the desire for deluxe decor at discounted rates, crafting flat-pack wonders. These titans of trade exhibit cunning in capitalizing on common or communal desires, morphing them into money-spinning ventures.

 Technology is constantly evolving, and marketers need to stay abreast of new tools and platforms to remain competitive. Keeping up with the latest trends and integrating new technologies into marketing strategies can be a challenge for many businesses. In this scenario what who should marketers do? To stay competitive in a rapidly evolving technological landscape, marketers can take the following steps: Stay Informed  Regularly observe consumer behaviours, read industry publications, blogs, and attend conferences to stay updated on the latest trends and technologies in marketing. Follow thought leaders and influencers in the field to gain insights into emerging technologies. Continuous Learning Invest in continuous learning and training programs to develop skills in new technologies and tools. This could include online courses, workshops, and certifications related to digital marketing, data analytics, and emerging technologies. Experiment and Test Allocate a portion of your ...

As businesses expand their marketing efforts across multiple channels and platforms, maintaining a consistent brand image and message can be challenging. Inconsistencies can lead to confusion and dilution of brand identity. In this case, what should marketers do? To maintain a consistent brand image and message across multiple channels and platforms, marketers can take the following steps: Develop a Brand Style Guide  Create a comprehensive brand style guide that outlines your brand's key elements, including logo usage, color palette, typography, and tone of voice. This guide should serve as a reference for anyone creating content for your brand. Centralize Brand Assets  Keep all brand assets, such as logos, images, and brand guidelines, in a central location that is easily accessible to everyone involved in creating marketing materials. This ensures that everyone is using the most up-to-date assets and following the brand guidelines. Create Consistent Messaging  Develop ...

Measuring the return on investment (ROI) of marketing efforts can be difficult, especially with the multitude of channels and tactics available. Determining which metrics to track and how to attribute results accurately is a common challenge. To effectively measure ROI (Return on Investment) in marketing, marketers can follow these steps: Set Clear Goals Define clear, specific, and measurable goals for your marketing campaigns. These goals should align with your overall business objectives and be tied to specific metrics, such as sales, leads, or website traffic. Track Key Metrics  Use analytics tools to track key metrics related to your marketing efforts, such as website traffic, conversion rates, and customer acquisition costs. This data will help you determine the impact of your campaigns and calculate ROI. Use Attribution Models  Use attribution models to determine how each marketing channel contributes to conversions. This will help you allocate your marketing budget more...

Consumer behavior is constantly evolving, driven by interlinking societal forces such as technology, social trends, and economic conditions. Understanding and adapting to these changes is crucial for successful marketing. In this development, what should marketers do? In times of changing consumer behavior, marketers should adapt their strategies to meet the evolving needs and preferences of their target audience. Here are some key actions marketers can take: Conduct Market observation Research  Stay informed about changes in consumer behavior by conducting regular market observation research. This can be blended with surveys and analysis of industry trends and competitor strategies. Customer Segmentation  Update customer segmentation based on new behaviors and preferences. Identify emerging segments and tailor marketing messages and offers to address their specific needs. Digital Marketing Shift focus to digital marketing channels that are more aligned with changing consumer ...

With the rise of digital marketing and e-commerce, businesses are facing more competition than ever before. Standing out in a crowded marketplace and effectively reaching target audiences can be challenging. In the condition what should a marketer do? To address increased competition, marketers can take several strategic approaches: Differentiate Your Brand Clearly define what sets your brand apart from competitors and communicate this unique value proposition to your target audience. Focus on what makes your product or service special and why customers should choose you over others. Segment Your Audience  Break down your target market into segments based on psychographics, behavior, or other factors. This allows you to tailor your marketing messages and strategies to specific groups, increasing relevance and effectiveness. Focus on Customer Experience  Provide exceptional customer experiences at every touchpoint. This can include personalized interactions, easy-to-use website...

"Half-baked democracy" is a term  I used to describe a situation where the principles or practices of democracy are only partially implemented or are not fully realized. It suggests that while a country may have some democratic institutions or processes in place, they may not function effectively or may be undermined by various factors, such as corruption, lack of transparency, or restrictions on freedom of speech and assembly. In a half-baked democracy, there may be regular elections, but they might not be free and fair, or the results might be manipulated. Civil liberties and human rights might be restricted, and there may be limited political participation or representation for certain groups.  The term implies that while there are elements of democracy present, the overall system falls short of being a fully democratic society. Critics of such systems argue that they can lead to governance that is not truly representative or accountable to the people, and can contribute t...

Guilt is one of the useless emotions. It keeps us immobilised. Guilt can become part of our emotional makeup in two ways: First, guilt is Inherited. inherited guilt is absorbed from others, particularly from our parents or caregivers, who may have projected their own guilt onto us. Inherited guilt can be deeply ingrained and may manifest as feelings of unworthiness or self-blame. The second way is the guilt we learned. This type of guilt is acquired through conditioning and societal norms. We learn what is considered right or wrong, good or bad, from our environment, and when we go against these learned beliefs or values, we experience guilt. This can include guilt related to cultural, religious, or social expectations. But how we let go of this non useful emotions? To let go of the heavy emotions of guilt, the following steps are necessary: First, recognize that you are experiencing guilt and acknowledge the specific reasons behind it. Understand that feeling guilty does not necessari...

If you want have a great product, a great service, a great website, a better online  and office store or a cool design,  eliminate the unnecessary   so the necessary speaks

"Ideas don't come out fully formed, they only become clearer as you work on them. You just have to get started”  - Mark Zuckerberg