Skip to main content

For who and for what?

I am so much grateful to marketing expert, Seth Godin for helping us to come to aware of this term: For who and for what.

"For who and what" should at least guide everything we make, the services we render, the cares we give and offers we present.

Here is a Swedish phone, Doro that really captures the essence of this thinking.

Doro AB, known as Doro, is a Swedish consumer electronics and assistive technology company focused on the elderly and improving the lives of seniors.

 Founded in 1974 in Sweden as a challenger to the state-run telecommuncations monopoly, the company develops communications products and services designed primarily for the elderly, such as mobile phones and telecare systems.

Looking for an easy-to use mobile phone for yourself or for an elder relative? 

The smartphones from Doro feature bigger icons for optical visibility and for elders to see better.

All Doro phones are designed with seniors in mind and feature extra loud and clear sound, large separated keys and a high visual contrast that make them easier to use than other phones. 

Doro devices are designed with loud and clear sound, large separated keys and an assistance button that alerts emergency contacts if the user needs help

Use the filters to help to you find the functionality and level of ease that’s right for you.

For who and for what thinking helps in building a breakaway products and services that cater for the wants and desires a specific market. 

Creating a product or service (for and what for what) involves identifying a target audience and addressing a specific need or desire they have.

 This can vary widely depending on the nature of the product or service. 

For example:

1. Target Audience: Identify who will benefit from your product or service. Target a winning mindset. This could be a specific psychgraphic, a certain interest group that could be passionate or eager to use the offer (e.g., outdoor enthusiasts, food lovers).

2. Need or Desire: Determine what problem your product or service will solve or what desire it will fulfill for your target audience. This could be anything from convenience and efficiency to entertainment and luxury.

3. Value Proposition: Clearly define the unique value your product or service offers to your target audience. Get the product DNA. This could be through innovative features, superior quality, competitive pricing, or exceptional customer service.

4. Market Research: Conduct thorough market research to understand your target audience's preferences, behaviors, and pain points. This will help you tailor your product or service to meet their needs effectively.

5. Differentiation: Identify how your product or service stands out from competitors. Highlighting your unique selling points can help attract and retain customers.

6. Testing and Feedback: Before launching, test your product or service with a small group of users and gather feedback. This will help you refine your offering based on real-world usage and improve customer satisfaction.

7. Launch and Iterate: Once you've refined your product or service based on feedback, launch it to a wider audience. Continue to gather feedback and iterate based on customer insights to ensure ongoing relevance and success.

My sincere regards to Seth Godin!

Comments

Popular posts from this blog

Sweet Spot

How do you create a digital strategy that involves customers in an energized social community?  How do you create an engaged, active “go-to” website?   Prophet's David Aaaker says, You must change the orientation of marketing from selling the offering, the brand, and firm to becoming an active partner with a shared interest program around a customer’s “sweet spot.” A sweet spot reflects customers’ “thinking and doing” time, beliefs and values, activities and passions, possessions or places they treasure. Ideally, it would be a part of, if not central to, their self-identity and lifestyle and reflect a higher-order value proposition, much beyond the benefits provided by the offering. To illustrate, Pampers went beyond diapers by creating the Pampers Village community that provides a “go to” place for all issues relating to babies and child care. Its five sections – pregnancy, newborn, baby, toddler, and preschooler – all have a menu of topics. Its online commu

New ways to business capital

A Business capital, often referred to as capital in a business context, is the financial resources or assets that a company or a sole proprietorship uses to operate, invest, and grow. Traditionally, it can come from various sources, including: 1. Equity Capital: This is the money invested by the business owners or shareholders. It represents ownership in the company and can be in the form of common stock or retained earnings. 2. Debt Capital: Debt capital is borrowed money that the business must repay with interest. This can include loans from banks, bonds issued by the company, or other forms of debt financing. 3. Working Capital: Working capital is the money a business uses for its day-to-day operations, such as paying bills, salaries, and purchasing inventory. 4. Fixed Capital: Fixed capital refers to the funds invested in long-term assets like buildings, machinery, and equipment. 5. Venture Capital or Angel Investment: Startups and high-growth companies may secure capital from vent

Is Liberalism under attack?

I believe the answer may be yes. It's yes because two powerful states in Asia: China and Russia have consolidated authoritarian regime, that the end points may not be visible soon.  These two forces are working tirelessly to globalize oligarchy and authoritarianism. Their gospels has been noised abroad. Their influences influences have been displayed in some nations (with pseudo democracy) in the global south,  In Africa, liberal democracy have been badly weaken by the character of people in leadership: abuse of offices, stealing of public funds without questions and necessary punishments, plus rigging of presidential elections, leading to changing fortunes ànd quagmires. Beside, the curent hyper-inflation in Nigeria is blamed on the recent resurgence of Adams Smith and liberal economics doctrines (and partly by loyalty to Washington consensus: policies and insititios designed by the US government to globalize capitalism and it's associated cultural systems). The market is now