For who and for what?

I am so much grateful to marketing expert, Seth Godin for helping us to come to aware of this term: For who and for what.

"For who and what" should at least guide everything we make, the services we render, the cares we give and offers we present.

Here is a Swedish phone, Doro that really captures the essence of this thinking.

Doro AB, known as Doro, is a Swedish consumer electronics and assistive technology company focused on the elderly and improving the lives of seniors.

 Founded in 1974 in Sweden as a challenger to the state-run telecommuncations monopoly, the company develops communications products and services designed primarily for the elderly, such as mobile phones and telecare systems.

Looking for an easy-to use mobile phone for yourself or for an elder relative? 

The smartphones from Doro feature bigger icons for optical visibility and for elders to see better.

All Doro phones are designed with seniors in mind and feature extra loud and clear sound, large separated keys and a high visual contrast that make them easier to use than other phones. 

Doro devices are designed with loud and clear sound, large separated keys and an assistance button that alerts emergency contacts if the user needs help

Use the filters to help to you find the functionality and level of ease that’s right for you.

For who and for what thinking helps in building a breakaway products and services that cater for the wants and desires a specific market. 

Creating a product or service (for and what for what) involves identifying a target audience and addressing a specific need or desire they have.

 This can vary widely depending on the nature of the product or service. 

For example:

1. Target Audience: Identify who will benefit from your product or service. Target a winning mindset. This could be a specific psychgraphic, a certain interest group that could be passionate or eager to use the offer (e.g., outdoor enthusiasts, food lovers).

2. Need or Desire: Determine what problem your product or service will solve or what desire it will fulfill for your target audience. This could be anything from convenience and efficiency to entertainment and luxury.

3. Value Proposition: Clearly define the unique value your product or service offers to your target audience. Get the product DNA. This could be through innovative features, superior quality, competitive pricing, or exceptional customer service.

4. Market Research: Conduct thorough market research to understand your target audience's preferences, behaviors, and pain points. This will help you tailor your product or service to meet their needs effectively.

5. Differentiation: Identify how your product or service stands out from competitors. Highlighting your unique selling points can help attract and retain customers.

6. Testing and Feedback: Before launching, test your product or service with a small group of users and gather feedback. This will help you refine your offering based on real-world usage and improve customer satisfaction.

7. Launch and Iterate: Once you've refined your product or service based on feedback, launch it to a wider audience. Continue to gather feedback and iterate based on customer insights to ensure ongoing relevance and success.

My sincere regards to Seth Godin!