Skip to main content

For who and for what?

I am so much grateful to marketing expert, Seth Godin for helping us to come to aware of this term: For who and for what.

"For who and what" should at least guide everything we make, the services we render, the cares we give and offers we present.

Here is a Swedish phone, Doro that really captures the essence of this thinking.

Doro AB, known as Doro, is a Swedish consumer electronics and assistive technology company focused on the elderly and improving the lives of seniors.

 Founded in 1974 in Sweden as a challenger to the state-run telecommuncations monopoly, the company develops communications products and services designed primarily for the elderly, such as mobile phones and telecare systems.

Looking for an easy-to use mobile phone for yourself or for an elder relative? 

The smartphones from Doro feature bigger icons for optical visibility and for elders to see better.

All Doro phones are designed with seniors in mind and feature extra loud and clear sound, large separated keys and a high visual contrast that make them easier to use than other phones. 

Doro devices are designed with loud and clear sound, large separated keys and an assistance button that alerts emergency contacts if the user needs help

Use the filters to help to you find the functionality and level of ease that’s right for you.

For who and for what thinking helps in building a breakaway products and services that cater for the wants and desires a specific market. 

Creating a product or service (for and what for what) involves identifying a target audience and addressing a specific need or desire they have.

 This can vary widely depending on the nature of the product or service. 

For example:

1. Target Audience: Identify who will benefit from your product or service. Target a winning mindset. This could be a specific psychgraphic, a certain interest group that could be passionate or eager to use the offer (e.g., outdoor enthusiasts, food lovers).

2. Need or Desire: Determine what problem your product or service will solve or what desire it will fulfill for your target audience. This could be anything from convenience and efficiency to entertainment and luxury.

3. Value Proposition: Clearly define the unique value your product or service offers to your target audience. Get the product DNA. This could be through innovative features, superior quality, competitive pricing, or exceptional customer service.

4. Market Research: Conduct thorough market research to understand your target audience's preferences, behaviors, and pain points. This will help you tailor your product or service to meet their needs effectively.

5. Differentiation: Identify how your product or service stands out from competitors. Highlighting your unique selling points can help attract and retain customers.

6. Testing and Feedback: Before launching, test your product or service with a small group of users and gather feedback. This will help you refine your offering based on real-world usage and improve customer satisfaction.

7. Launch and Iterate: Once you've refined your product or service based on feedback, launch it to a wider audience. Continue to gather feedback and iterate based on customer insights to ensure ongoing relevance and success.

My sincere regards to Seth Godin!

Comments

Popular posts from this blog

What is Biri marung?

Biri marung" is a term in Chewa/Nyanja, a language spoken in Zambia, Malawi, and parts of Mozambique. It directly translates to "hyena in the sky" or "flying hyena.  It is often used in folklore and traditional beliefs in African cultures to refer to supernatural beings or mysterious occurrences, particularly those associated with witchcraft or spirits. In music, "Biri Marung" is a popular Amapiano track released in November 2024 by South African artists Mr Pilato, Ego Slimflow, and Tebogo G Mashego, featuring Sje Konka, Focalistic, DJ Maphorisa, Scotts Maphuma, and CowBoii.  The song has gained significant attention, with its official audio available on YouTube.  Additionally, it has been featured on various music platforms, including Apple Music.  The track has also inspired dance challenges and covers on social media platforms like TikTok, contributing to its viral status.  "Biri Marung" has been recognized for its impact in the music industry...

The world needs the Gifts and Skills that only you have

 TAP THE UNTAPPED. RELEASE THE RESERVOIR. Learn more at the Ransford Online School. Your life has the potential to fulfill your purpose. If, however, you imprison that potential, you rob your life of its purpose and fulfillment.  You and every other individual on this planet possess an awesome treasure. Too much of this treasure is buried every day, untapped and untouched, in the cemeteries of our world.  Much talent, skill and creativity have been lost to the world for want of a little courage. Many obscure men and women enter eternity pregnant with potential, with a still-born purpose. Living with ability brings responsibility. Dying with ability reveals irresponsibility. Everything in creation was designed to function on the simple principle of receiving and releasing. Life depends on this principle.  What if the plants refused to release the oxygen they possess or if we human beings refused to release the carbon dioxide we produce?  The result would be chaos...

Worldview Matters

Worldviews are rules, values, beliefs and biases that an individual customer brings to buying situation.  If Jude got completely screwed the last time he bought a car from a used-car salesman, the worldview he has when visiting a dealership four years later is a little different than that of someone who is buying her third car in four years from the same place. If Nkechi sees her job as purchasing agent for a big company as one where she should avoid risks, she’ll view that new salesperson in her office very differently than if her understanding of her job is that she should cut costs by innovating and trying new alternatives. Different people, different worldviews. People can see the same data and make a totally different decision. Worldview Affects What's bought ! People don’t buy what we sell. They buy or want to buy what it will do for them. They want the way it will make them feel. What we sell is a means to an end. They are roads to achieve...