Globalisation signifies a social condition characterized by tight global economic, political, cultural, and environmental interconnections and flows that make most of the currently existing borders and boundaries irrelevant. The earliest appearance of the term ‘globalization’ in the English language could be traced back to the 1940s, it was not until half a century later that this concept took the public consciousness by storm. The buzzword ‘globalization’ exploded into the ‘Roaring Nineties’ because it captured the increasingly interdependent nature of social life on our planet. Twenty years later, one can track millions of references to globalization in both virtual and printed space. Unfortunately, however, early bestsellers on the subject—for example, Kenichi Ohmae’s The End of the Nation State or Thomas Friedman’s The Lexus and the Olive Tree —left their readers with the simplistic impression that globalization was an inevitable techno-economic juggernaut spread...
Publishes eclectic topics on human worldviews; Marketing including desires; needs, wants; aspirations, choices, preferences, lifestyles, behaviours, values; social constructions, trends, culture, politics, religions, ---- and ultimately human perspectives. John teaches online at the Ransford Global Institute: https://ransford.yolasite.com/