New and intriguing

You might have come across a video, a post, or a photo that generated unusual likeness, comments, replies and shares on a social media. The post received those responses for two reasons: New vs intriguing. And do people give attentions to these two variables?

The reason is: People are naturally drawn to novelty and intrigue because it stimulates curiosity, engages the mind, and offers the potential for new experiences or knowledge.

Exploring new things can be exciting and rewarding, prompting people to seek out novel and intriguing experiences or information.

Additionally, novelty can provide a break from routine and monotony, offering a sense of freshness and excitement in one's daily life.

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Sweet Spot

How do you create a digital strategy that involves customers in an energized social community? How do you create an engaged, active “go-to” website? Prophet's David Aaaker says, You must change the orientation of marketing from selling the offering, the brand, and firm to becoming an active partner with a shared interest program around a customer’s “sweet spot.” A sweet spot reflects customers’ “thinking and doing” time, beliefs and values, activities and passions, possessions or places they treasure. Ideally, it would be a part of, if not central to, their self-identity and lifestyle and reflect a higher-order value proposition, much beyond the benefits provided by the offering. To illustrate, Pampers went beyond diapers by creating the Pampers Village community that provides a “go to” place for all issues relating to babies and child care. Its five sections – pregnancy, newborn, baby, toddler, and preschooler – all have a menu of topics. Its online ...

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