Metaphors are infinite, just like our imaginations. Human beings think, recognize, assess, evaluate and buy in terms of metaphors.
We buy AMATEM because we believe it HITS malaria die.
We premium for a house in a developing zone because because marketer told us it's a NEW ESTATE.
Pampers diapers sell a lot because mothers believe it helps their babies with DRY NIGHT
A friend told me he check in a hotel last weekend because someone said the guest room is GOOD and CHEAP
Gino PARTY JOLLOF tomatoes paste sells crazy because neighborhood celebrates parties often.
Which metaphor is in your brain?
Go make one!
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