Things that keep you unfree

Excessive holiness and self-claim righteousness inspired by religious truth-claims

Age-lomg beliefs constructed socially and languages by culture.

Approval-seeking, because you like to look like or behave the way other people like you do.

Fear of what may chance, and Worry aboutq what may happen tomorrow.

If you can let go of all of these useless factors and emotions, you will enjoy more peace living on planet earth before you die.

Because you surely die!

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Sweet Spot

How do you create a digital strategy that involves customers in an energized social community? How do you create an engaged, active “go-to” website? Prophet's David Aaaker says, You must change the orientation of marketing from selling the offering, the brand, and firm to becoming an active partner with a shared interest program around a customer’s “sweet spot.” A sweet spot reflects customers’ “thinking and doing” time, beliefs and values, activities and passions, possessions or places they treasure. Ideally, it would be a part of, if not central to, their self-identity and lifestyle and reflect a higher-order value proposition, much beyond the benefits provided by the offering. To illustrate, Pampers went beyond diapers by creating the Pampers Village community that provides a “go to” place for all issues relating to babies and child care. Its five sections – pregnancy, newborn, baby, toddler, and preschooler – all have a menu of topics. Its online ...

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Is Liberalism under attack?

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