Skip to main content

Making a difference with Semiotics

Do you want make a difference? 
If yes, semiotics could help!

Semiotics is the study of signs, symbols, and their interpretation. It's a field of study that explores how meaning is created and communicated through various symbols, including words, images, gestures, and more. 
Semioticians examine how signs and symbols function in different contexts and how they convey information and convey cultural, social, and psychological meanings. 

This field is often used to analyze and understand language, communication, and the way humans make sense of the world through signs and symbols.

Here is how meaning is created and differences could be made through Semiotics:

The third world vs the developed world
Greek yogurts vs French Yogurts 
Italian wine vs Spanish wine
Italian suits vs British suits 
Asian foods vs African foods
Blue Gate vs white Gate
Instant Tea vs Slim Tea
4-week MBA vs 2-year MBA program
Presidential election vs National Assembly eletion

This subcategorizations have boundaries that are clear and they all appeal to minds, make sense to buyers and generate some values 

Comments

Popular posts from this blog

What is Biri marung?

Biri marung" is a term in Chewa/Nyanja, a language spoken in Zambia, Malawi, and parts of Mozambique. It directly translates to "hyena in the sky" or "flying hyena.  It is often used in folklore and traditional beliefs in African cultures to refer to supernatural beings or mysterious occurrences, particularly those associated with witchcraft or spirits. In music, "Biri Marung" is a popular Amapiano track released in November 2024 by South African artists Mr Pilato, Ego Slimflow, and Tebogo G Mashego, featuring Sje Konka, Focalistic, DJ Maphorisa, Scotts Maphuma, and CowBoii.  The song has gained significant attention, with its official audio available on YouTube.  Additionally, it has been featured on various music platforms, including Apple Music.  The track has also inspired dance challenges and covers on social media platforms like TikTok, contributing to its viral status.  "Biri Marung" has been recognized for its impact in the music industry...

The world needs the Gifts and Skills that only you have

 TAP THE UNTAPPED. RELEASE THE RESERVOIR. Learn more at the Ransford Online School. Your life has the potential to fulfill your purpose. If, however, you imprison that potential, you rob your life of its purpose and fulfillment.  You and every other individual on this planet possess an awesome treasure. Too much of this treasure is buried every day, untapped and untouched, in the cemeteries of our world.  Much talent, skill and creativity have been lost to the world for want of a little courage. Many obscure men and women enter eternity pregnant with potential, with a still-born purpose. Living with ability brings responsibility. Dying with ability reveals irresponsibility. Everything in creation was designed to function on the simple principle of receiving and releasing. Life depends on this principle.  What if the plants refused to release the oxygen they possess or if we human beings refused to release the carbon dioxide we produce?  The result would be chaos...

Factors that drive wants

We live in society that all of us never want the same thing. However, what are factors that influence our wants? In this post, let's unpack few of them speaking as we are walking: 1. Dreams : Everyday we dream of getting something done or reaching a certain goal. Those dreams lead us searching or seeking some objects (wants) to achieve or realize them.  A dream of getting marry by December 2025 could have led someone to engage a bank or insurance that offers " About to wed " products. 2. Urgency : urgency creates tension and want. If Kettle is boiling, you won't fold your hands. Urgency creates desperate want. A man in coma creates want for Oxygen. The  Taliban takeover  created want for moving Afghans. 3. Status Roles : Every status possess some roles and expectations. A new student resuming in a campus must want books, tablets or mini Laptop, change in wears and others. A pregnant woman or a soon-to-be-mum wants baby care products. Local farmers in Africa want hoes ...