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Marketers need anthropology of everyday life.

If you want to make a great product or serve people the best way, you must be a student of culture, because culture dominates everything we do as human. 

You must pay attention to:

What people want.
What people buy
Why they buy 
How they buy
How they use
How they dispose what they have used.
Also probe into what they hate too.

Participate to observe how they live, what they value, with whom or what they spend their time, and what drive them most.

For example,  a Goal Score in a football match gets consumers rejoicing. So a picture, action or words of a bad leader move them to insult the president.

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