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Advanced Certificate in Brand Creation

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Expand your Brand management skills with time-honoured principles of creating brand. Wherever you are in your career— a Brand manager or someone dreaming to work in marketing, brand and product management functions— the brand creation program can help you achieve your goals.

Complete this course within 24  - 120 hours in 2 - 7 days, and get your certificate by  email instantly. All you need to do is to scroll down to fill and submit the enrollment form. Then download the full course guide and start learning immediately.

 


 Marketers of successful 21st-century brands must excel at the strategic brand management process. Creating strong brands that deliver on promise, and maintaining and enhancing the strength over time, is a management imperative. Strategic brand management combines the design and implementation of marketing activities and programs to build, measure, and manage brands to maximize their value. It has four main steps:

  • Identifying and establishing brand positioning
  • Planning and implementing brand marketing
  • Measuring and interpreting brand performance
  • Growing and sustaining brand value

This is important because one of the most valuable intangible assets of a firm is its brands. Strong brand’s ability to simplify decision making, reduce risk, and set expectations is invaluable. Proper marketing efforts focus on managing brand value. Building a strong brand is both an art and a science. It requires careful planning, a deep long-term commitment, and creatively designed and executed marketing. A strong brand commands intense consumer loyalty—and at its heart is a great product or service. Building a strong brand is a never-ending process, as the marketers of Gatorade have found out.

 Learn more at Ransford

 

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