Skip to main content

Advanced Certificate in Brand Creation

 JOIN RANSFORD AND START IMMEDIATELY

Expand your Brand management skills with time-honoured principles of creating brand. Wherever you are in your career— a Brand manager or someone dreaming to work in marketing, brand and product management functions— the brand creation program can help you achieve your goals.

Complete this course within 24  - 120 hours in 2 - 7 days, and get your certificate by  email instantly. All you need to do is to scroll down to fill and submit the enrollment form. Then download the full course guide and start learning immediately.

 


 Marketers of successful 21st-century brands must excel at the strategic brand management process. Creating strong brands that deliver on promise, and maintaining and enhancing the strength over time, is a management imperative. Strategic brand management combines the design and implementation of marketing activities and programs to build, measure, and manage brands to maximize their value. It has four main steps:

  • Identifying and establishing brand positioning
  • Planning and implementing brand marketing
  • Measuring and interpreting brand performance
  • Growing and sustaining brand value

This is important because one of the most valuable intangible assets of a firm is its brands. Strong brand’s ability to simplify decision making, reduce risk, and set expectations is invaluable. Proper marketing efforts focus on managing brand value. Building a strong brand is both an art and a science. It requires careful planning, a deep long-term commitment, and creatively designed and executed marketing. A strong brand commands intense consumer loyalty—and at its heart is a great product or service. Building a strong brand is a never-ending process, as the marketers of Gatorade have found out.

 Learn more at Ransford

 

Labels:

Comments

Post a Comment

Popular posts from this blog

What is Biri marung?

Biri marung" is a term in Chewa/Nyanja, a language spoken in Zambia, Malawi, and parts of Mozambique. It directly translates to "hyena in the sky" or "flying hyena.  It is often used in folklore and traditional beliefs in African cultures to refer to supernatural beings or mysterious occurrences, particularly those associated with witchcraft or spirits. In music, "Biri Marung" is a popular Amapiano track released in November 2024 by South African artists Mr Pilato, Ego Slimflow, and Tebogo G Mashego, featuring Sje Konka, Focalistic, DJ Maphorisa, Scotts Maphuma, and CowBoii.  The song has gained significant attention, with its official audio available on YouTube.  Additionally, it has been featured on various music platforms, including Apple Music.  The track has also inspired dance challenges and covers on social media platforms like TikTok, contributing to its viral status.  "Biri Marung" has been recognized for its impact in the music industry...
Post a Comment
Read more

The Seventh Generation of Computers

After the sixth generation of computers, which focuses on artificial intelligence (AI), quantum computing, and nanotechnology, the next generation will likely explore seventh-generation computers or beyond. These might include: 1. Quantum Computing at Scale Fully functional and accessible quantum computers capable of solving complex problems exponentially faster than current computers. 2 . Bio-Computing Computers that integrate biological components, such as DNA-based processors or neural tissue, mimicking human brain functionality. 3. Artificial General Intelligence (AGI) Computers that exhibit human-like cognitive abilities, understanding, learning, and reasoning in a general, adaptable way. 4. Neural Interfaces Direct brain-to-computer communication, allowing seamless interaction with technology using thoughts alone. 5. Molecular and Optical Computing Advanced technologies using light (photons) or molecules for faster, energy-efficient processing. 6. Self-Evolving Systems Machines t...
Post a Comment
Read more

A little Tribute to the late President Muhammadu Buhari

 The eagle has descended from the northern firmament, and silence, profound and ancient, now lingers where once the voice of command resounded. Muhammadu Buhari—soldier, statesman, enigma—has taken his final bow from the grand stage of Nigeria’s turbulent history. His journey traced the arc of a man both cast in iron and carved by paradox: at once the stoic guardian of order and the inscrutable architect of silence. From khaki to civilian garb, his presence loomed like the harmattan—unyielding, austere, purifying to some, wounding to others. He returned to power not on the back of tanks but on the fragile wings of democracy, bearing promises of change and restoration. Yet with time, the broom that once swept through the hopes of millions seemed to falter, as dust gathered in corners untouched. His war against corruption became a riddle; his silence, louder than his proclamations. Legacy now stands, a two-faced Janus: one gazing toward discipline, the other toward disillusion. Still...
Post a Comment
Read more