John Iduh Blog

 How do we contrast a brand and a product? A product is anything we can offer to a market for attention, acquisition, use, or consumption that might satisfy a need or want.  Thus, a product may be a physical good like a cereal, tennis racquet, or automobile; or a service such as an airline, bank, or insurance company.  A product could also be a retail outlet like a department store, specialty store, or supermarket; a person such as a political figure, social media celebrity, entertainer, or professional athlete; an organization like a nonprofit, trade organization, or arts group; or a place including a city, state, or country; or even an idea like a political or social cause. Learn more at Ransford online school    LEVELS OF PRODUCT We can define five levels of meaning for a product: 1. The core benefit level is the fundamental need or want that consumers satisfy by consuming the product or service. 2. The generic product level is a basic version of the product...

Brand experts help us to understand that according to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.” Technically speaking, then, whenever a marketer creates a new name, logo, or symbol for a new product, he or she has created a brand.     However, many practicing managers refer to a brand as more than that—as something that has created a certain amount of awareness, reputation, prominence, and so on, in the marketplace. It is the difference between a commodity and a distinctive offering that constitutes a brand.  Thus, we can make a distinction between the AMA definition of a “brand” with a small b and the industry’s concept of a “Brand” with a big B. The difference is important for us because disagreements about branding principles or guidelines often revolve around what...

Brand identity is tangible and appeals to the senses. You can see it, touch it, hold it, hear it, watch it move. Brand identity fuels recognition, amplifies differentiation, and makes big ideas and meaning accessible. Brand identity takes disparate elements and unifies them into whole systems.   Learn more at the Ransford online school

As competition creates infinite choices, companies look for ways to connect emotionally with customers, become irreplaceable, and create lifelong relationships. A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them, and believe in their superiority. How a brand is perceived affects its success, regardless of whether it’s a start-up, a nonprofit, or a product. Learn more at the Ransford Business School Online

CHANGE SOMEONE. CHANGE THE WORLD. Marketing is obvious all around us. From the very moment before you opened this brief, you’ve been inundated by marketing. You learned to read from the logos and signs on the side of the road, commercial vehicle drivers calling passengers going to various places, and you spend your time and your money in response to what marketers have paid to put in front of you. Marketing, more than a lake or a forest. It’s the landscape of our modern lives. Because marketing has been done to us for so long, we take it for granted. Like the fish who doesn’t understand water, we fail to see what’s actually happening, and don’t notice how it’s changing us. It’s time to do something else with marketing. To make things better. To cause a change you’d like to see in the world. To grow your project, sure, but mostly to serve the people you care about. The answer to just about every question about work is really the question. Who can you help to change? And what you ar...

 Start a week Certificate program at Ransford. https://rtse.yolasite.com/ free.php   Apply now so we can send your study materials via email. Complete in 7 days and get your certificate.  Click here to Apply ! Certificate in Advertising  Certificate in Accounting Certificate in Agricultural science Certificate in Banking Certificate in Business Management Certificate in Criminology Certificate in Communications Certificate in Copy-writing Certificate in E-commerce Certificate in Economics Certificate in Education Certificate in Entrepreneurship Certificate in Ethics Certificate in Hotel management Certificate in Human resources Management Certificate in Logistics Certificate in Management Certificate in Marketing Certificate in Mass communications Certificate in Material Management Certificate in Operations Management Certificate in Politics & Administration Certificate in Project management Certificate in Pub...

 The Ransford Diploma in Business and economics expose students to fundamental, intermediate, and applied knowledge of business subjects, including: Accounting, Business, CRM, E-commerce, Economics, Entrepreneurship, Finance, Logistics, Management, Marketing, Purchasing, Supply chain and  more. Students learn in these modules: Click here for details FEE: $260 Duration: 3-months RANSFORD BUSINESS SCHOOL  

 TAP THE UNTAPPED. RELEASE THE RESERVOIR. Learn more at the Ransford Online School. Your life has the potential to fulfill your purpose. If, however, you imprison that potential, you rob your life of its purpose and fulfillment.  You and every other individual on this planet possess an awesome treasure. Too much of this treasure is buried every day, untapped and untouched, in the cemeteries of our world.  Much talent, skill and creativity have been lost to the world for want of a little courage. Many obscure men and women enter eternity pregnant with potential, with a still-born purpose. Living with ability brings responsibility. Dying with ability reveals irresponsibility. Everything in creation was designed to function on the simple principle of receiving and releasing. Life depends on this principle.  What if the plants refused to release the oxygen they possess or if we human beings refused to release the carbon dioxide we produce?  The result would be chaos...

  We can breathe confidently with Colgate Max FreshToothpaste that has Clean Mint and a great Clean Mint flavor. This unique toothpaste formula is packed with hundreds of mini breath strips and unleashes a powerful rush of freshness for long-lasting fresh breath. Colgate Max Fresh Toothpaste, Clean Mint invigorates your brushing experience and leaves your breath feeling fresh for hours. Plus, it fights cavities and whitens teeth leaving you with a healthy smile.  If Colgate could help us do this, what can your brand offer your customers and people you seek to serve?   Join us at the Ransford Business School, Online to learn modern brand leveraging and how to create products and services that matter to your customers.

 CUSTOMERS BUY PRODUCTS AND SERVICES THAT HELP THEM GET THEIR JOBS DONE.  So create products and services to help customers get their jobs done.   In our study of new and existing markets we find that customers (both people and companies) have "jobs" with functional dimensions to them that arise regularly and need to get done.   When customers become aware of such a job, they look around for a product or service that will help them get the job done.   We know, for example, that carpenters buy hammers to drive nails to woods; people buy mowers so they can cut their lawns; they buy insurance to limit their financial risks; and they buy MP3 devices so they can manage and enjoy their music. Learn more at the Ransford Business Training School