John Iduh Blog

 After reading this text, join the Ransford Business School Online  and you get more     Take the example of Benetton, founded in Italy in 1965.   Benetton, which for years had enjoyed great success with a unique brand of clothing and provocative advertising, had to rethink its marketing strategy when new fast fashion competitors such as Zara and H&M entered the young fashion market and started capturing market share and brand loyalty through a comprehensive marketing strategy.    Zara understood the new patterns of consumer behaviour of teenagers and young adults – markets that craved new styles quickly and cheaply and were happy with ‘disposable clothing’.    Zara studied the marketing mix variables and saw that global supply network management, service process and physical evidence such as store layout and design were more important than traditional marketing expenditure on advertising. Zara’s advertising budget is 0.03 per cent of it...

After reading this text, join the Ransford Business Schoo l Online, for more case studies. Ryanair is Europe’s most successful low-cost airline, carrying over 65 million consumers, with 563 routes connecting 26 European countries. Ryanair and other low-cost airlines such as easyJet and German Wings have opened up the skies to more passengers and have completely revolutionised air travel.    Since 1994, low-cost airlines have successfully matched a market need by capturing the imagination of overcharged Europeans travellers, tired of costly tickets but good service offered by national ‘flag carriers’ such as British Airways, Air France and Lufthansa.    Consumers all over Europe are happy to have €1 flights to Riga or €5 flights to Warsaw or even free flights to the major European capitals such as London, Paris, Rome, Berlin, Barcelona, Amsterdam and Copenhagen. Led by chief executive Michael O’Leary, Ryanair focuses its company effort on its low-cost marketing strat...

  After reading this text, join Ransford Education Online to get more Here’s a simple little maxim: You get treated the way you teach people to treat you. So if you don’t like the way you’re being treated by someone in your life, look at how you’ve taught them to treat you.   Self-defeating people see reality for what it is, but they don’t want to accept it. They wish it were different, and they complain about it: “If only you were more like me, then I wouldn’t have to be upset at you right now. If only you were something different from what you are, I could be happier in my life.    If only oil prices hadn’t gone up, if only unemployment weren’t the way it is, if only, if only . . .” They look at the world and come to the conclusion that they should blame somebody else. You can tell by the vocabulary they use, by the very words that come out of their mouths. They say things like, “Please don’t bother me. I can’t—I’m having an anxiety attack.” Now, there is no creat...

After reading this text, join Ransford to get more Think for a minute about an orange. When you squeeze it as hard as you can, what comes out? Orange juice, of course. But the question is, why does juice come out when an orange is squeezed? The answer is, because that is what’s inside.   Now, does it matter who does the squeezing? Does it matter how you do it, what instrument you use, or what time of the day you do it? No. When you squeeze an orange, what always comes out is what’s inside. Similarly, when you squeeze a person—that is, put pressure on them of any kind—and anger and hatred and stress and depression come out, it isn’t because of who is doing the squeezing or when they do it or how they choose to do it. It’s because that is what’s inside that person. If you don’t have it inside, it can never come out, no matter what your circumstances are. When somebody cuts you off on the freeway and you’re mad as hell, it isn’t because they cut you off that you’re so upset; it’s bec...

  Start a Free Online course at Ransford One of the fundamental keys to success and inner peace is allowing yourself to be open to the infinite array of possibilities in your life. This is our topic for today. Having a mind that is open to everything sounds easy until you think about how much conditioning has taken place in your life, and how many of your current thoughts were influenced by geography, the religious beliefs of your ancestors, the color of your skin, the shape of your eyes, the political orientation of your parents, your size, your gender, the schools that were selected for you, and the vocation of your great-grandparents, to list only some possibilities.   You showed up here as a tiny infant capable of an infinite number of potentialities. Many of your choices remain unexplored because of a hopefully well-intentioned conditioning program designed to make you fit the culture of your caretakers. You probably had next to no opportunity to disagree with the cultura...

 (I f you have interest in taking online courses, start a free certificate program at Ransford. )   Refuse to allow yourself to have low expectations about what you’re capable of creating. As Michelangelo suggested, the greater danger is not that your hopes are too high and you fail to reach them; it’s that they’re too low and you do. Have within you an imaginary candle flame that burns brightly regardless of what goes before you. Let this inner flame represent for you the idea that you’re capable of manifesting miracles in your life.   In every single case of a person experiencing a spontaneous healing or overcoming something that was considered to be impossible, the individual went through a complete reversal of personality. They actually rewrote their own agreement with reality. To experience Godlike spontaneous miracles, you must have a sense of yourself as Godlike. The Scriptures say, “With God all things are possible.” Now tell me, what does that leave out?   A...

 Find an opportunity to observe a tiny little green sprout emerging from a seed. When you do, allow yourself to feel the awe of what you’re seeing. A famous poet named Rumi observed, “Sell your cleverness and purchase bewilderment.” The scene of an emerging sprout represents the beginning of life. No one on this planet has even a tiny clue as to how all of this works. What is that creative spark that causes the life to sprout? What created the observer, the consciousness, the observation, and perception itself? The questions are endless.   A short while ago, Earthlings in the space program were moving a tiny vehicle on Mars via remote control. Invisible signals took ten minutes to travel through space and arrived to make right turns and instruct a scoop to pick up some Martian real estate to examine. We all marvel at such technological feats. But think about it for a moment. In an endless universe, Mars, our closest neighbor, is the equivalent of moving a billionth of an inch ...