Your perceived bad man is also a good man.

Divorce a woman with your perception of her bad character, a man will showed up, see a good side of her and pick her up dust her and marry her. He may even feel happy with joyous testimony getting to her.

Sack an employee, he will find same job somewhere else. He may even get promoted.

What you thought of others might all about the content of their characters.

Think. But learn to see and think again.

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Sweet Spot

How do you create a digital strategy that involves customers in an energized social community? How do you create an engaged, active “go-to” website? Prophet's David Aaaker says, You must change the orientation of marketing from selling the offering, the brand, and firm to becoming an active partner with a shared interest program around a customer’s “sweet spot.” A sweet spot reflects customers’ “thinking and doing” time, beliefs and values, activities and passions, possessions or places they treasure. Ideally, it would be a part of, if not central to, their self-identity and lifestyle and reflect a higher-order value proposition, much beyond the benefits provided by the offering. To illustrate, Pampers went beyond diapers by creating the Pampers Village community that provides a “go to” place for all issues relating to babies and child care. Its five sections – pregnancy, newborn, baby, toddler, and preschooler – all have a menu of topics. Its online ...

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