DiGiorno
is a frozen pizza whose crust rises when the pizza is heated. Instead
of positioning it in a frozen or delivery pizza category, the
marketers framed it as a Rising Crust Pizza. One of its advertisement shows party guests asking which pizza delivery service the host used. Then the host says: it’s not delivery; it’s Digiorno’s! This
framing helps highlight Digiorno’s fresh quality and taste. Through
this clever framing strategy, Digiorno’s sales went from essentially nothing
in 1995 to $514 million dollars in 2005 ( as reported by Tybout &
Sternthal: Brand Positioning in Kellogg on Marketing, 2001) ; making
Digiorno the pizza leader by far.
I believe the answer may be yes. It's yes because two powerful states in Asia: China and Russia have consolidated authoritarian regime, that the end points may not be visible soon. These two forces are working tirelessly to globalize oligarchy and authoritarianism. Their gospels has been noised abroad. Their influences influences have been displayed in some nations (with pseudo democracy) in the global south, In Africa, liberal democracy have been badly weaken by the character of people in leadership: abuse of offices, stealing of public funds without questions and necessary punishments, plus rigging of presidential elections, leading to changing fortunes à nd quagmires. Beside, the curent hyper-inflation in Nigeria is blamed on the recent resurgence of Adams Smith and liberal economics doctrines (and partly by loyalty to Washington consensus: policies and insititios designed by the US government to globalize capitalism and it's associated cultural systems). The market is now
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