John Iduh Blog

Someone was listening to a song rhymes and rythms, then this song was anointed. I marvelled at him. I Marvelled because of the relationship between anointing and the sonorosity of the song. I had once surprised at the catholic queued for Holy water. I got surprised because of one question: How has a clean water suddenly holy?

In the context of drug naming,  drug makers often used "forte"  to indicate that a medication is a stronger or higher-dose version of the standard or regular medication.  It implies that the product contains a greater concentration of the active ingredient or is intended for more potent therapeutic effects.  For example, you might encounter medication names like "PainRelief Forte" or "Vitamin C Forte," where "Forte" suggests increased strength or dosage compared to the non-forte version of the same medication or supplement.  It's a way to distinguish between different formulations or versions of a drug. In the context of medicine, a "forte" typically refers to an individual's strong or specialized area of expertise. For example, a doctor might have a forte in cardiology, meaning they have specialized knowledge and skills in the field of heart health and cardiovascular medicine. Fortes in medicine can vary widely, covering areas

Years ago, Derek Chauvin unintentionally killed George Floyd by kneeling on his neck at an arrest point. The US justice misnamed his action a "Third degree murder", as if killing operates at boiling point measured in Celsius scale. Chauvinism is a word used to describe excessive and often irrational loyalty or bias towards a particular group, such as one's own gender, nationality, or beliefs.  It can manifest as an unjust belief in the superiority of one's own group and the denigration or discrimination against other groups. For example, sexism, nationalism, and religious chauvinism are specific forms of this behavior when it relates to gender, nationality, or religion, respectively. Chauvinism can be harmful and contribute to discrimination and prejudice. However, Derek Chauvin's version was different. Angry protesters branded it as an unjust action directed at the black-race, based on the US historical records of division among colour-lines. It was heuristics, a

Once upon a time, in a bustling city filled with people rushing about their daily lives, I found myself on a fateful day that would forever change my destiny. It was a warm, sunny morning when I decided to take a leisurely stroll in the city park, seeking solace in the tranquil surroundings. As I meandered along the winding paths, my attention was suddenly drawn to a commotion near a park bench. There, a lady was writhing in agony, suffering from a severe seizure. Passersby gathered, unsure of what to do, their faces filled with concern. Without hesitation, I rushed forward, my heart pounding with adrenaline. I knelt beside the lady and carefully placed her head on my lap to prevent any harm. Her body convulsed uncontrollably, and I could see the fear in her eyes. Instinctively, I remembered my first aid training. I gently turned her onto her side to ensure she wouldn't choke on her own saliva. As the minutes passed like hours, I whispered comforting words, assuring her that help w

"Making choices over chances" is a phrase that emphasizes the importance of decision-making and taking control of one's life rather than relying solely on luck or random opportunities. It suggests that individuals should actively make choices and decisions that align with their goals and values, rather than leaving things to chance. Here are some key principles associated with the idea of making choices over chances: 1. Goal Setting: Define clear goals and objectives for yourself. When you have specific goals, you can make decisions that move you closer to achieving them. 2. Proactive Decision-Making : Take an active role in making decisions that impact your life, career, and personal development. Don't wait for things to happen; make them happen. 3. Risk Assessment : Assess the risks and rewards associated with different choices. While taking chances can be exciting, it's essential to make informed decisions by considering potential outcomes. 4. Personal Responsi

Viral marketing is a marketing strategy that relies on the rapid spread of a message, content, or idea through word-of-mouth and sharing via social media and other online platforms.  The term "viral" is used because, like a virus, the message or content spreads quickly from one person to another, often in an exponential manner. Key characteristics of viral marketing include: 1. Word-of-Mouth Amplification: Viral marketing leverages social networks and encourages individuals to share content with their friends, family, and followers. These personal recommendations can have a powerful impact on brand visibility. 2. Highly Shareable Content : Viral campaigns often involve content that is entertaining, informative, emotional, or controversial. This type of content is more likely to be shared and engage a wider audience. 3. Exponential Growth : Viral marketing aims to create a ripple effect, where one person shares it with a few others, and those people share it with more, leadin

Positioning is about giving a target market perspectives about a product, what it could be or do for them. Writing a product positioning statement could be challenging especially in a competitive space. In this post, I'm going to show you how product positioning statement for a beverage is drafted. You can take a look and draft yours: "For health-conscious individuals and adults seeking a refreshing and guilt-free hydration solution, our beverage offers a natural, low-calorie, and revitalizing option. Crafted from the purest ingredients, it quenches your thirst while delivering a burst of flavor without added sugars or artificial additives. Whether you're on the go or looking for a mindful refreshment choice, our beverage is your go-to source of delicious and clean hydration." The first sentence shows the target market and aim of the product: Who the product is for, and what it's for.  The last sentence create a competitive point of difference, focused attributes