A few days ago, a customer raised concerns about our online services and the pricing we quoted. While he was clearly dissatisfied, he wasn’t looking for a refund, a discount, or an argument. What he really wanted was a fair and flexible option that worked for him. Recognizing this, I suggested a three-installment payment plan. The moment I presented this solution, his tone shifted to relief and satisfaction—he felt heard, supported, and empowered. The takeaway: Customers are not always seeking the cheapest option or empty apologies. What they truly value is a partner who listens, understands their needs, and provides practical solutions that improve their lives.
Publishes eclectic topics on human worldviews; Marketing including desires; needs, wants; aspirations, choices, preferences, lifestyles, behaviours, values; social constructions, trends, culture, politics, religions, ---- and ultimately human perspectives. John teaches online at the Ransford Global Institute: https://ransford.yolasite.com/