Marketing management creates tensions

Marketing management creates tensions that influence the timing and character of demand.

The image below shows a promotional strategy where consumers are encouraged to “buy a bucket of four bottles at the price of three” within a specific time frame (5:00 pm – 9:00 pm) on selected dates in May. This clearly illustrates how marketing management influences both the timing and character of demand. By offering discounts during limited hours and dates, the brand stimulates demand when sales may otherwise be low, creating urgency and exclusivity. The promotion not only increases volume of purchase but also strengthens brand loyalty. This reflects how strategic marketing shapes consumer behavior and purchasing decisions effectively, with tension.

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