John Iduh Blog

Marketing management creates tensions that influence the timing and character of demand.  The image below shows a promotional strategy where consumers are encouraged to “buy a bucket of four bottles at the price of three” within a specific time frame (5:00 pm – 9:00 pm) on selected dates in May. This clearly illustrates how marketing management influences both the timing and character of demand. By offering discounts during limited hours and dates, the brand stimulates demand when sales may otherwise be low, creating urgency and exclusivity. The promotion not only increases volume of purchase but also strengthens brand loyalty. This reflects how strategic marketing shapes consumer behavior and purchasing decisions effectively, with tension.

In the bustling city of Onitsha, Anambra State, where markets roar louder than sermons, a professor, a custodian of knowledge and supposed guardian of integrity, became the chief priest of vote buying. With the calmness of a lecturer marking scripts, he distributed wads of naira like examination handouts, teaching the people that democracy is a market where conscience is sold at wholesale price. In a country praying for progress, this academic sage reduced elections to a classroom experiment in corruption, proving that degrees cannot disinfect greed. Perhaps next semester, his course will be outlined with title: Democracy 101: Buying and Selling Votes Made Easy. Are we building community or destroying it?