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John writes and publishes on a wide range of topics, including trends, worldviews, perspectives, desires, needs, wants, aspirations, choices, preferences, lifestyles, and behaviors. He also explores innovation, values, politics, religions, philosophy, and social constructions, with a particular focus on the anthropology of everyday life, culture, and social change— examining alterations in the pattern of society. In addition to writing, John directs online programs at: www.ransford.yolasite.com