Worldviews are rules, values, beliefs and biases that an individual customer brings to buying situation.
If Jude got completely screwed the last time he bought a car from a used-car salesman, the worldview he has when visiting a dealership four years later is a little different than that of someone who is buying her third car in four years from the same place.
If Nkechi sees her job as purchasing agent for a big company as one where she should avoid risks, she’ll view that new salesperson in her office very differently than if her understanding of her job is that she should cut costs by innovating and trying new alternatives.
Different people, different worldviews. People can see the same data and make a totally different decision.
Worldview Affects What's bought !
People don’t buy what we sell. They buy or want to buy what it will do for them. They want the way it will make them feel. What we sell is a means to an end. They are roads to achieve emotional balance misnamed “meeting-needs”.
The modern marketing is about outcome rather than tactics. It’s about understanding customer worldviews, desires or passions so that we can connect them. It’s about doing marketing not to people, but with them.
It’s about creating values that align people’s worldviews, for who need them but don’t have them. It’s about searching the hopes and dreams of your customers; their frustrations and think to change the culture.An organization that leverages worldviews has the potential to drive customers.
A brand could develop great marketing supported by compelling messages or large budgets but will never move customers unless it frames worldviews or human perspectives. Then success could be vivid in terms of sales, profits and market shares.
It obvious that success never result from just crafting just intelligent message but, rather, framing human perspectives that clearly define worldviews people carry with themselves.
RTS helps business leverage worldviews to deliver inspiring values
RTS is a training that guides enterprise leverage customer worldviews to create what will drive markets to buy. RTS supports organization leverage drivers of purchase to create values, solving customer problems that matter in a way that drive them buy more.
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