In the bustling city of Lusaka, Mr. Tembo reminisced about the days when banking was an exclusive affair. Back in the 1980s, towering marble buildings symbolized trust and authority. People queued for hours, clutching passbooks, waiting for their turn to interact with a teller. Banking halls were grand, yet intimidating, with their echoing chambers and strict dress codes. For most rural Africans, these institutions were a distant dream, out of reach both geographically and culturally. Fast forward to the 2000s, and things began to shift. Banks, realizing the untapped potential of underserved populations, introduced mobile branches and ATMs. But it wasn’t until the advent of mobile money that the transformation truly took root. Small POS kiosks sprouted like mushrooms in urban markets and village centers. These kiosks, manned by friendly agents, brought banking to the people. Deposits, withdrawals, and even microloans could now be handled within minutes, no marble floors required. By 20...
Publishes eclectic topics on human worldviews; Marketing including desires; needs, wants; aspirations, choices, preferences, lifestyles, behaviours, values; social constructions, trends, culture, politics, religions, ---- and ultimately human perspectives. John teaches online at the Ransford Global Institute: https://ransford.yolasite.com/