John Iduh Blog

Tension is a state of mental or emotional strain resulting from challenging or demanding circumstances. In various contexts, it can manifest as a sense of urgency, conflict, or anticipation that compels individuals or teams to take action or make decisions.  In business and programming, tension can be strategically introduced to enhance focus, drive performance, and foster creativity by creating a sense of pressure or competition. Applying the concept of tension to marketing involves creating a sense of urgency, anticipation, or conflict that compels customers to take action.  Here are several strategies to leverage tension in marketing: 1. Scarcity : Creating a sense of scarcity by limiting the availability of a product or service can generate tension and urgency, prompting customers to act quickly. Examples include limited-time offers, flash sales, and exclusive product releases. 2. Countdowns : Using countdown timers on websites or in marketing emails can create a sense of ...

A brand archetype is a universally recognized character or personality type that brands use to create a consistent and relatable identity, resonating emotionally with their audience. The brand archetype as a Sage embodies the pursuit of knowledge, truth, and wisdom. The Sage archetype is dedicated to helping others understand the world through insights, expertise, and intellectual curiosity.  The Sage archetype, called ‘senex’ (old man in Latin) by Jung, is a seeker of knowledge and wisdom and believes that truth will set you free. They do not look to change the world themselves but prefer to empower others to do so by seeking out valuable information and sharing it. They are often life-long learners and thought leaders and make excellent mentors. Desire : Find the Truth Goal : Understanding Strategy : Seek information and knowledge Brand Message: “The truth will set you free” Traits : Wisdom, Intelligence, Expertise, Information, Influence Fears : Lies, Misinformation, Ignorance, ...

A brand archetype is a universally recognized character or personality type that brands use to create a consistent and relatable identity, resonating emotionally with their audience. A brand archetype as a Creator embodies the qualities of creativity, innovation, and imagination.  The Creator archetype is focused on bringing new ideas to life, making things better, and inspiring others through artistic and imaginative expression. The creator has a vision and a desire to create an enduring product or experience which realises their vision.  They are innovators and non-conformists and are often the first to realise a concept and push the boundaries of creativity and design. They empower others to think creatively and express themselves through the products they produce and the experiences they create. Here are key characteristics and strategies for leveraging the Creator archetype for your brand: Desire : Create the perfect product/service Goal : Innovation Strategy : Use creati...

Leveraging other people's resources (OPR) to build wealth is a common strategy in entrepreneurship and investing.  Here I outline some ways to do it effectively: 1. Use Other People's Money (OPM ):    - Investors : Seek funding from venture capitalists, angel investors, or crowdfunding platforms.    - Loans : Secure loans from banks or other financial institutions to finance your business or investments.    - Grants : Apply for business grants from government programs or private organizations. 2. Leverage Other People's Time (OPT) :    - Hiring : Employ skilled professionals to handle various aspects of your business.    - Outsourcing : Contract out specific tasks or projects to freelancers or third-party companies.    - Partnerships : Form strategic alliances with other businesses or individuals to share workloads and expertise. 3. Utilize Other People's Expertise (OPE) :    - Mentorship : Seek guidance and advi...

Leveraging refers to the use of various resources, such as money, time, expertise, or assets, to increase the potential return on an investment or business venture. Essentially, it involves using borrowed or external resources to amplify the impact and outcome of your efforts.  There are common contexts in which leveraging is used: 1. Financial Leverage:    - Borrowing : Using debt to finance investments or business operations. This allows you to invest more than you could with your own capital alone, potentially increasing returns.    - Investments : Using margin or other forms of borrowing to purchase more assets than you could with your own money. 2. Operational Leverage :    - Fixed Costs : Utilizing fixed costs in a business so that an increase in sales leads to a proportionally larger increase in profits, as fixed costs remain constant. 3. Human Resource Leverage :    - Delegation : Assigning tasks to employees or contractors to free up...

In Numbers 23:8, Balaam says: "How can I curse those whom God has not cursed? How can I denounce those whom the Lord has not denounced?"  Balaam couldn't curse Israel, yet Iran did!

Make something for  who = to make individuals better Where = places to go or a go-to-place  What = Things that matter Which =  options for people to choose How = to show some methods  Whose = to be possessed