John Iduh Blog

Intersection Marketing Would you like to fit your Business objectives, resources and capabilities to the marketplace needs ? If yes, then you need Intersection Marketing ! It is a solution designed to help you: Intersect your business strengths with your target markets .  Align your business capabilities to customer sweet-spots. Bridge your firms' strengths to  Insights from Customer interests ; Fit your products to markets And also make your brands stay relevant amidst  changing market conditions. More solutions like this available at your Business landscape M y website! To assist your business Align to Markets , Text Me!

  Trend Monitor Do you need constant information about Trends in your Business Landscape? If yes, then you need Trend Monitor ! It is a solution designed to help you: S tudy the actions and opportunities prompted by interlinking societal forces. T rack events in your Business world. I nform you about past, current & Future developments your Business landscape. Trend Monitor possesses some key questions as g uidance to Market Sensing/Intelligence Gathering .   To help you Monitor your industry/category Trends : Text Me!   More solutions like this available at your Business landscape M y website!

  Market Dynamic Manager Who would help your brands stay relevant in the face of apparent declining Markets? Market Dynamic Manager  will help you solve the problem. Market Dynamic Manager is a necessary solution because: one serious threat facing most business brands in dynamic markets is the loss of relevance, because the category or subcategory their brands are serving  is declining. Customers are no longer buying the products their brand is perceived to make. New categories emerge as competitors' innovation creates "Must-Haves". This dynamic can happen even if the brand is strong, while customers are loyal. To illustrate, a newspaper could have the best news coverage, but if readers are diverted to blog or digital reading, relevance will decline. How does a brand or business stay relevant in such dynamic market? To assist your firm Manage the challenge of Declining Demands , Text Me ! More business solutions available at My website!

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In the future, branding and business in general is going to involve more subcategory creation and competition and less “my brand is better than your brand” competition. This is because, with rare exemptions, that is the only way to achieve real profitable growth. In category after category, real growth results not from market share increases, but from brands that have created a set of “must haves” that define a new subcategory and then manage that subcategory by becoming its exemplar. These brands continue to innovate and create a moving target. By managing the perceptions and attitudes toward the subcategory, the subcategory wins. I’ve previously discussed in my blog and my book, Brand Relevance a host of examples of brands that have created subcategories and won a subcategory battle. The Chrysler minivan, Asahi Super Dry, Enterprise-Rent-a-Car, Muji (the no- brand retailer), Patagonia, Zipcar, Tesla, Red Bull, IKEA, Gillette razors in India, the list goes on a...

When it comes to brand-building programs quality should come before budget concerns. It is worthwhile to spend a significant proportion of a brand-building budget on finding truly effective brand-building initiatives. The chances of finding brand-building home runs will be higher if one or more of these methods and perspectives are used: External role models Find an organization that has successfully addressed a similar problem or task and adapt what they did. And don’t limit the search to those organizations that look like your own – be willing to look more broadly. A retail bank with a broad array of financial services that aspires to provide a trusted adviser role might look to Home Depot as a role model. Home Deport has launched numerous internal and external programs that allow the brand an approachable, knowledgeable friendly face. The brand experience Identify all existing and potential brand touchpoints. Evaluate them by segmen...

Packaging yogurt in Go-Gurt's colorful nine-inch tube helped Yoplait, a subsidiary of General Mills Inc.,  forged  ahead of Danone SA 's Dannon, a brand that Yoplait had trailed for decades. Go-Gurt's tube changed what parents were buying, making yogurt easier and more fun for kids to eat. Similarly, the invention of cereal bars, in response to a society on the run, succeeded in changing where and how consumers bought and ate cereal.