Shelves are busy. Categories are competitive. Making efforts dominate competition is no longer a better route to success as it used to be. In addition, as most of the human needs have been addressed by products and services, me-too products are no long winning the minds of the market we choose to serve. So, What should a businesman do to attract markets and make more sales in this world of declining margins we live now? The Higher Diploma in Marketing Management is a 3-month online program designed in six modules to address most of these business challenges managers ever face today and beyond. You will gain time honored insights that will move you from the tried and tired industry practices to do marketing you will be proud of. Beside, the Higher Diploma in Marketing Management will expose you to tools and methods on how to create value and tell stories that resonate and inspire action among your audiences. Modules include: 1. Creativity and innovation 2. Marketing that works in the