John Iduh Blog

A few days ago, a customer raised concerns about our online services and the pricing we quoted. While he was clearly dissatisfied, he wasn’t looking for a refund, a discount, or an argument. What he really wanted was a fair and flexible option that worked for him. Recognizing this, I suggested a three-installment payment plan. The moment I presented this solution, his tone shifted to relief and satisfaction—he felt heard, supported, and empowered. The takeaway: Customers are not always seeking the cheapest option or empty apologies. What they truly value is a partner who listens, understands their needs, and provides practical solutions that improve their lives.

The Double Delusion of Luck: One delusion is mistaking luck for skill. A string of fortunate outcomes can disguise poor decisions and inflate confidence, leaving us to believe that success was inevitable. This illusion is especially clear when someone rides early advantages in one field, then carries arrogance into another, mistaking past luck for permanent ability. The opposite delusion is just as dangerous: dismissing real effort and skill simply because luck hasn’t yet arrived. When persistence, learning, and craft are already in place, self-doubt can quietly erode progress. Luck is uneven, unfair, and unpredictable. That’s what makes it luck. The challenge is to see it clearly—without confusing it for skill, and without ignoring the skill that stands ready for its arrival.