John Iduh Blog

Marketing management creates tensions that influence the timing and character of demand.  The image below shows a promotional strategy where consumers are encouraged to “buy a bucket of four bottles at the price of three” within a specific time frame (5:00 pm – 9:00 pm) on selected dates in May. This clearly illustrates how marketing management influences both the timing and character of demand. By offering discounts during limited hours and dates, the brand stimulates demand when sales may otherwise be low, creating urgency and exclusivity. The promotion not only increases volume of purchase but also strengthens brand loyalty. This reflects how strategic marketing shapes consumer behavior and purchasing decisions effectively, with tension.

In the bustling city of Onitsha, Anambra State, where markets roar louder than sermons, a professor, a custodian of knowledge and supposed guardian of integrity, became the chief priest of vote buying. With the calmness of a lecturer marking scripts, he distributed wads of naira like examination handouts, teaching the people that democracy is a market where conscience is sold at wholesale price. In a country praying for progress, this academic sage reduced elections to a classroom experiment in corruption, proving that degrees cannot disinfect greed. Perhaps next semester, his course will be outlined with title: Democracy 101: Buying and Selling Votes Made Easy. Are we building community or destroying it?

 Binge drinking—defined as consuming large amounts of alcohol in short intervals—has long been viewed as a personal vice or youthful excess. However, an innovative perspective sees it as a societal signal—a reflection of cultural norms, mental health pressures, and unaddressed collective anxieties. Historically, periods of economic uncertainty and social unrest have often coincided with spikes in substance abuse, from 19th-century gin epidemics in Britain to modern campus parties in the United States and Nigeria. What if solutions went beyond bans and punishments? Reimagining social environments—through alcohol-free communal spaces, digital wellness apps, peer-led “sober clubs,” and redesigning nightlife around creativity rather than consumption—can transform how people relate to leisure and stress. Universities and city planners could embed behavioral nudges, gamified education, and mentorship into youth culture. By shifting the lens from control to innovation, binge drinking beco...

 Binge drinking is the excessive consumption of alcohol in a short period, typically defined as five or more drinks for men and four or more for women within two hours. It is a widespread phenomenon, particularly among young adults in college environments and urban centers across countries like the United States, the United Kingdom, and increasingly, Nigeria. Historically, alcohol has played a social role, but modern patterns of overconsumption reflect deeper issues of stress, peer pressure, and cultural normalization of intoxication. For instance, university campuses often witness alcohol-fueled parties where binge drinking is seen as a rite of passage. This behavior contributes to accidents, violence, academic failure, and long-term health risks, including liver disease and addiction. Addressing binge drinking requires multi-level strategies—public health campaigns, campus education programs, stricter alcohol regulations, and community-based interventions. Framing it not merely a...

 The Chicano Movement was a civil rights campaign that emerged in the 1960s and 1970s, primarily among Mexican-Americans seeking social, political, and educational equality in the United States. Rooted in centuries of marginalization, this movement challenged systemic discrimination, land dispossession, and cultural erasure. It gained momentum in places like California, Texas, and New Mexico, where large Latino populations faced institutional neglect. One emblematic case was the East Los Angeles Walkouts of 1968, where thousands of Chicano students protested against inferior schools and demanded bilingual education and Chicano studies. Activists like César Chávez and Dolores Huerta also fought for farmworkers’ rights, linking labor justice to ethnic empowerment. While the movement fostered pride in Chicano identity and history, it also revealed deep tensions around race, class, and national belonging. Today, its legacy continues in contemporary struggles for immigrant rights and ed...

Ability grouping is an educational practice where students are divided into groups based on perceived intellectual or academic capabilities. This method, common in primary and secondary schools across countries such as the United States, the United Kingdom, and Nigeria, is intended to tailor instruction to learners' proficiency levels. For instance, high-performing students may be placed in "advanced" groups, while others are assigned to "remedial" classes. While it aims to enhance learning efficiency, critics argue that it reinforces social inequalities, particularly where group placement reflects socio-economic or racial biases. In Nigeria, some elite schools group students into "A", "B", or "C" arms, often stigmatizing those in lower-ranked classes. To address this, educators and policymakers must adopt inclusive teaching models that emphasize differentiated instruction within mixed-ability classrooms. Research-backed alternative...

Clientelist democracy is a political system in which electoral support and political loyalty are exchanged for material benefits, state patronage, or personal favors. Unlike programmatic or issue-based democracies, where political competition is centered on ideology or policy platforms, clientelist systems thrive on informal networks of obligation between patrons (politicians or elites) and clients (voters or supporters). These reciprocal arrangements are sustained not by institutions of accountability or governance, but by personal loyalty and the promise of selective rewards. In the Nigerian context, clientelist democracy has deep historical roots, tracing back to the late colonial period and consolidating during the First Republic (1960–1966). The colonial policy of indirect rule, which empowered local traditional rulers as intermediaries, laid the groundwork for personalized political relations. Following independence, these patronage networks evolved into more complex systems of ...

The intellectual turn towards The Postmodern Marx , most notably advanced by political theorist and historian of political thought, Terrell Carver, represents a significant shift in the study of Marxist thought. Rather than viewing Marx as a deterministic thinker concerned solely with economic laws and historical inevitability, Carver emphasizes the interpretive, textual, and discursive nature of Marx’s writings. This approach aligns with postmodern theory, which challenges fixed meanings, essential categories, and universal explanations. Instead, it foregrounds ambiguity, context, and the constructed nature of political and social identities. In the Nigerian context, this re-reading of Marx is not only timely but essential. Traditional Marxist models—rooted in binaries such as bourgeoisie and proletariat—struggle to account for the country’s complex socio-political fabric. Since independence, Nigerian society has been shaped by colonial legacies, ethnic federalism, military ...

The concept of Postmodern Marx , as articulated by political theorist Terrell Carver, represents a significant departure from traditional, rigid interpretations of Karl Marx’s thought. Rather than reading Marx as a scientific economist or deterministic prophet of class struggle, postmodern scholars view his writings as open, interpretive texts shaped by language, ambiguity, and historical context. In this framework, Marx is not a singular authority but a thinker whose ideas must be continually re-read in light of changing cultural and political realities. This postmodern approach is particularly valuable when applied to Nigeria, a country whose complex postcolonial condition defies simplistic class models. Traditional Marxism often posits a binary between the bourgeoisie and the proletariat. Yet, Nigeria’s political economy is characterized not just by capitalist exploitation, but by a hybrid system involving ethnic patronage, informal markets, religious networks, and state-dependent ...

 Affirmative action is a policy or set of measures designed to address historical and systemic inequalities by promoting the inclusion and representation of marginalized or disadvantaged groups—such as women, ethnic minorities, or people with disabilities—in areas like education, employment, and political participation. Its primary aim is to level the playing field by providing opportunities that help correct imbalances caused by past discrimination or structural barriers. In political contexts, affirmative action can involve mechanisms such as quotas, reserved seats, or targeted appointments to ensure fair representation and foster social equity in governance and decision-making processes.  Affirmative action in Nigerian politics is both a product of historical necessity and a reflection of the country’s complex ethnic, regional, and gender dynamics. Emerging from a colonial legacy that entrenched disparities among the North, West, and East, Nigeria’s post-independence politi...

Since the advent of civilian rule in 1979, the Tiv ethnic group has maintained an unbroken dominance over the most significant political offices in Benue State. This enduring control reflects a deliberate political culture in which the Tiv assert themselves not merely as a majority, but as custodians of the state’s leadership. While ethnic majoritarianism is not unique to Benue, the Tiv posture has often manifested as an implicit belief that no other ethnic group is entitled to the governorship or similarly influential offices. However, what complicates this political history is the conspicuous absence of transformative development tied to this long-standing rule. Despite decades of control, key socio-economic indicators remain stagnant or regressive. This has raised difficult questions about the utility of ethnic dominance when it is not matched by institutional progress or inclusive governance. Historians and political observers alike continue to interrogate this legacy of power wit...

 The eagle has descended from the northern firmament, and silence, profound and ancient, now lingers where once the voice of command resounded. Muhammadu Buhari—soldier, statesman, enigma—has taken his final bow from the grand stage of Nigeria’s turbulent history. His journey traced the arc of a man both cast in iron and carved by paradox: at once the stoic guardian of order and the inscrutable architect of silence. From khaki to civilian garb, his presence loomed like the harmattan—unyielding, austere, purifying to some, wounding to others. He returned to power not on the back of tanks but on the fragile wings of democracy, bearing promises of change and restoration. Yet with time, the broom that once swept through the hopes of millions seemed to falter, as dust gathered in corners untouched. His war against corruption became a riddle; his silence, louder than his proclamations. Legacy now stands, a two-faced Janus: one gazing toward discipline, the other toward disillusion. Still...

 The death of former President Muhammadu Buhari would carry deep symbolic and political weight, especially for northern Nigeria. As a key figure representing northern interests and conservative values, his passing could create a leadership vacuum and spark internal realignments within the northern elite. It may weaken northern political influence temporarily, embolden southern blocs to assert more power, and intensify regional rivalry. While some northerners may use his legacy to rally for continued dominance, southerners may criticize his tenure to push for southern leadership. Ultimately, his death could reshape alliances and deepen North-South tensions in the contest for national political power.

 When someone says, “If you drink dirty water, it changes your health and it changes your economic,” they are making an important point about how poor water quality affects both personal well-being and economic stability . Let’s break this down: 1. It changes your health: Dirty water often contains harmful bacteria, viruses, and parasites that can cause diseases like cholera, dysentery, typhoid , and diarrhea . Frequent illness reduces physical strength, mental alertness , and overall quality of life . Poor health can also lead to malnutrition , especially in children. 2. It changes your economic (situation): Medical bills increase when you're sick more often. People lose working days or even jobs due to illness. Parents may spend money and time caring for sick children instead of working. Sick children may miss school , affecting their future earning potential . Communities with poor water often struggle to attract investment or development . In summa...

After the sixth generation of computers, which focuses on artificial intelligence (AI), quantum computing, and nanotechnology, the next generation will likely explore seventh-generation computers or beyond. These might include: 1. Quantum Computing at Scale Fully functional and accessible quantum computers capable of solving complex problems exponentially faster than current computers. 2 . Bio-Computing Computers that integrate biological components, such as DNA-based processors or neural tissue, mimicking human brain functionality. 3. Artificial General Intelligence (AGI) Computers that exhibit human-like cognitive abilities, understanding, learning, and reasoning in a general, adaptable way. 4. Neural Interfaces Direct brain-to-computer communication, allowing seamless interaction with technology using thoughts alone. 5. Molecular and Optical Computing Advanced technologies using light (photons) or molecules for faster, energy-efficient processing. 6. Self-Evolving Systems Machines t...

One of his Blog posts, " Don't Steal Revelations" has this for this lesson to teach: Learning is a journey that begins with recognizing our own limitations. First, we become aware of something we don’t know. Next, we acknowledge that improvement is possible, even though we aren’t skilled at it yet. Then, through effort and understanding, we achieve success. The process repeats. When learning is reduced to merely presenting information and testing recall, it lacks depth. True learning happens through action—when we solve problems ourselves, the knowledge is more likely to stick than when answers are simply given to us. The role of a teacher is to create an environment where students can navigate their own uncertainties long enough to discover something valuable.

According to Daniel Goleman, focus is essential for achieving excellence because it allows individuals to harness their attention effectively and direct it toward meaningful goals. In his book Focus: The Hidden Driver of Excellence , Goleman explains that focus operates on multiple levels and plays a critical role in fostering success. Here's how focus leads to excellence: Deep Work and Skill Development : Sustained attention enables individuals to practice deliberately, which is essential for mastering complex skills and achieving high levels of expertise. Emotional Regulation : Focus helps manage emotions, reducing distractions caused by stress, anxiety, or impulsivity. Emotional self-control allows individuals to stay on task and maintain productivity. Empathy and Social Awareness : Focus on others' emotions and needs enhances interpersonal skills and collaboration, which are vital for success in personal and professional domains. Goal Clarity and Execution : A f...

While most normative political doctrines are traditionally concerned with articulating what ought to be, I argue that normativism is better understood as the imaginative projection of a better world . This perspective reframes normativism not merely as prescriptive moral philosophy, but as a visionary enterprise rooted in ethical critique and aspirational thinking. At its core, normativism functions as a critical response to the present order . It interrogates the existing political, social, and economic arrangements— the world as it is —and contrasts them with a vision of the world as it could be , guided by principles of justice, equity, and human dignity. In this sense, normativism is not only philosophical, but also deeply political and historical. It provides the ideological foundation upon which reformist and revolutionary movements have been built across time. Throughout history, normativism has served as a catalyst for transformative change . The abolitionist movement, for e...

Biri marung" is a term in Chewa/Nyanja, a language spoken in Zambia, Malawi, and parts of Mozambique. It directly translates to "hyena in the sky" or "flying hyena.  It is often used in folklore and traditional beliefs in African cultures to refer to supernatural beings or mysterious occurrences, particularly those associated with witchcraft or spirits. In music, "Biri Marung" is a popular Amapiano track released in November 2024 by South African artists Mr Pilato, Ego Slimflow, and Tebogo G Mashego, featuring Sje Konka, Focalistic, DJ Maphorisa, Scotts Maphuma, and CowBoii.  The song has gained significant attention, with its official audio available on YouTube.  Additionally, it has been featured on various music platforms, including Apple Music.  The track has also inspired dance challenges and covers on social media platforms like TikTok, contributing to its viral status.  "Biri Marung" has been recognized for its impact in the music industry...

Why do people prefer new things to the old ones? People often prefer new things to the old for several reasons: 1. Innovation and Improvement : New things are typically associated with progress, offering improvements in technology, design, and functionality. For example, new smartphones or cars often come with better features, enhanced performance, and more efficiency compared to older models, which makes them more attractive. 2. Cultural Influence : Society often promotes novelty and change. Advertising, media, and peer pressure encourage the idea that having the latest products or trends is a sign of status, success, and modernity. People want to fit in with current trends, which leads to a preference for new things. 3. Psychological Factors : Humans have a natural curiosity and desire for novelty. This desire to experience new things can be linked to dopamine release, which is associated with pleasure and reward. The thrill of owning something new can create a sense of excitement an...

Dying by Instalment: The story of the African Economy The African economy, once brimming with untapped potential, now finds itself gasping for breath, a victim of systemic issues that have left it faltering. The continent, blessed with vast natural resources, a youthful population, and a rich cultural heritage, seems destined for greatness. Yet, its story is one of slow suffocation—dying by instalment. The First Instalment: The Colonial Legacy Africa’s economic struggles began with the colonial era. The invaders carved up the continent, extracting resources for their own benefit while stunting local industries. Railways, mines, and plantations were designed to serve European markets, not African development. By the time independence arrived, the foundations of self-sustaining economies had been neglected, leaving nations ill-equipped to stand on their own. The Second Instalment: Post-Independence Missteps The euphoria of independence quickly gave way to disillusionment. Many African na...

In the bustling city of Lusaka, Mr. Tembo reminisced about the days when banking was an exclusive affair. Back in the 1980s, towering marble buildings symbolized trust and authority. People queued for hours, clutching passbooks, waiting for their turn to interact with a teller. Banking halls were grand, yet intimidating, with their echoing chambers and strict dress codes. For most rural Africans, these institutions were a distant dream, out of reach both geographically and culturally. Fast forward to the 2000s, and things began to shift. Banks, realizing the untapped potential of underserved populations, introduced mobile branches and ATMs. But it wasn’t until the advent of mobile money that the transformation truly took root. Small POS kiosks sprouted like mushrooms in urban markets and village centers. These kiosks, manned by friendly agents, brought banking to the people. Deposits, withdrawals, and even microloans could now be handled within minutes, no marble floors required. By 20...

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 To register a private company limited by shares with the Corporate Affairs Commission (CAC) in Nigeria, you will need the following documents and information: 1. Company Name Two proposed names for the company (to check availability and reserve one). 2. Objectives of the Company A clear statement of the business objectives and activities the company will engage in. 3. Share Capital Authorized share capital (minimum is ₦100,000 for private companies, ₦1,000,000 for public companies). Division of shares among shareholders. 4. Shareholders Names, addresses, and email addresses of the shareholders. Number and value of shares to be held by each shareholder. 5. Directors Minimum of two directors is required. Information required for each director: Full name. Residential address. Email address and phone number. Means of identification (National ID, International Passport, Driver’s License, or Voter’s Card). 6. Company Secretary (Optional for Small Companies) Details of the company secret...