John Iduh Blog

According to Jagdish Sheth and Rajendra Sisodia, poor management as a consequence of not knowing what drives consumers is behind the majority of marketing failures. The authors make the case that consumer knowledge is a much more reliable route to success. Their customer-centric marketing management framework emphasizes what they believe are the most important consumer values—acceptability, affordability, accessibility, and awareness—which they dub the four As. Acceptability Acceptability is the extent to which a firm’s total product offering exceeds customer expectations. The authors assert that acceptability is the dominant component in the framework and that design, in turn, is at the root of acceptability. Functional aspects of design can be boosted by, for instance, enhancing the core benefit or increasing reliability of the product; psychological acceptability can be improved with changes to brand image, packaging, design, and positioning. Affordability Affordability is the exten...

Many years ago, McCarthy classified marketing activities into four broad categories, which he referred to as the 4 Ps of Marketing representibg the key elements of a marketing strategy: Product, Price, Place, and Promotion. Examples: 1. Product : Apple’s iPhone is designed to meet customer needs with cutting-edge technology and sleek design. 2. Price : McDonald's uses value pricing to attract budget-conscious customers. 3. Place : Amazon ensures fast delivery by strategically locating warehouses globally. 4. Promotion : Coca-Cola uses global advertising campaigns to build brand awareness.

On Saturday  7th December 2024, Bashar al-Assad's regime in Syria fell after a swift offensive by Islamist-led rebels, marking the end of his 13-year grip on the country during the Syrian Civil War. The collapse of Assad's government followed weeks of rapid advances by opposition forces, particularly in key cities like Damascus, Homs, and Aleppo. The offensive culminated in rebels seizing the capital, dismantling symbols of Assad's rule, and releasing political prisoners. The regime's collapse was precipitated by diminishing support from key allies, including Russia and Iran, who faced logistical and political challenges due to other geopolitical commitments, such as the war in Ukraine. The Syrian military's retreat and widespread defections further accelerated the regime's downfall. Assad's whereabouts remain unknown, though reports suggest he may have sought asylum in Russia. Global and Regional Implications World leaders, including U.S. President Joe Bide...

The political landscape of the United States is once again poised for a seismic shift as Donald J. Trump positions himself for what could be a historic return to the White House. The prospect of a second Trump administration has captivated supporters, rattled opponents, and reignited debates over the future of American democracy. Here, we explore the factors driving this potential "second wave," the key promises of a renewed Trump presidency, and its implications for both domestic and global politics. A Nation Divided, Again Since his first term ended in 2021, Donald Trump has remained a dominant figure in American politics. Whether through rallying his base, challenging election outcomes, or shaping the Republican Party’s agenda, his influence is undeniable. His 2024 campaign slogan, "Make America Great Again, Again," signals a renewed push to revive the policies and rhetoric that defined his initial presidency. Trump's return is unfolding in a nation deeply po...