Truth is becoming irrelevant. What matters is the way your brand is perceived. This is because people have different perspective when they look and even use an object. They only express what they feel or their experience about the object. For brand to get into consumers' head, rather than the brand truth, Marketers should look to what what consumers may feel using the brand to tell the brand stories.
John writes on trends, worldviews, lifestyles, and human behavior, exploring how people think, choose, and live. His work spans innovation, values, politics, religion, and philosophy, with a strong focus on culture, everyday life, and social change— examining alterations in the pattern of society. In addition to writing, John directs online programs at Ransford Global Professional Development LLC: https://ransford.yolasite.com/