Truth is becoming irrelevant. What matters is the way your brand is perceived. This is because people have different perspective when they look and even use an object. They only express what they feel or their experience about the object. For brand to get into consumers' head, rather than the brand truth, Marketers should look to what what consumers may feel using the brand to tell the brand stories.
John writes and publishes on a wide range of topics, including trends, worldviews, perspectives, desires, needs, wants, aspirations, choices, preferences, lifestyles, and behaviors. He also explores innovation, values, politics, religions, philosophy, and social constructions, with a particular focus on the anthropology of everyday life, culture, and social change— examining alterations in the pattern of society. In addition to writing, John directs online programs at: www.ransford.yolasite.com