Throughout history, humanity has made remarkable strides in science, technology, human rights, and governance. However, progress is never an automatic process. It requires effort, resilience, and a commitment to overcome obstacles. The truth is, while progress is possible, it is not guaranteed. If we do not actively fight for it, stagnation—or even regression—can take its place. The Struggle for Civil Rights A powerful example of this principle can be found in the Civil Rights Movement in the United States during the 20th century. For decades, systemic racism and segregation defined the lives of African Americans. While the U.S. Constitution promised equality, that ideal remained unrealized for millions. Leaders like Martin Luther King Jr., Rosa Parks, and countless others fought tirelessly for the progress we see today. Their efforts led to landmark achievements such as the Civil Rights Act of 1964 and the Voting Rights Act of 1965. However, even these victories were not the end of th...
People seek to get products and services because there are jobs in their lives to be done. A woman in the kitchen buy salts and other soup ingredients to make soups. According to the late Harvard Business school professor, Clayton Christensen, " a job to be done " is a framework for understanding customer behavior. It emphasizes that people "hire" products or services to fulfill specific jobs or tasks in their lives. The concept helps businesses focus on the functional, emotional, and social needs of customers rather than just product features or market segments. Key aspects of the "job to be done" framework include: 1. Understanding the Context : Customers face problems or opportunities in specific situations that create the need for a solution. The job is rooted in the context. 2. Focus on Progress : Customers seek to make progress in their lives, and the job to be done is the progress they want to achieve with the help of a product or service. 3. Beyon...